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What We Stand For (B Corp)


David Plouffe (Advisory Board Member): “I think to build a healthy, sustainable business that people want to work at, high-talented people, you’ve got to have both confidence in business outcome … but more and more, particularly younger generation, they’re very mission oriented, which is, ‘Yeah, I want to be part of a successful business that’s financially successful and profitable, but what impact is it having in our world?’ I think that’s quite different than even a generation of it.

I think having both side of that coin is incredibly important. I think a lot of companies out there say they do because they understand that people want that sort of sense of mission, but in reality, I mean, what Rubicon’s working on, I mean, it’s on the streets. It doesn’t get any more gritty than this in terms of picking up the cans, but to do it in a more modern way that’s enabling more economic opportunity and that really offers the potential to make that whole experience more environmentally friendly, that’s a mission most people can get behind.”

Elizabeth Montoya (VP of Investor Relations): “Rubicon became a Certified B Corporation because we wanted to be part of the movement to change the world through the power of business. We were an early B Corp in 2012 and excited to join an amazing group of companies that were mission driven.”

Lucy Burt (Social Media Lead): “I think a big thing that makes Rubicon unique is who works here, because everyone you work with has the same mind frame.”

Bernard Thompson (SMB Outside Sales Rep.): “It feels like a real family oriented type of environment. Even though you have people coming and going, and moving and shaking, everyone seems to really care about what other people are doing not just in the work day, but, ‘How’s your kids? How’s your family?,’ type thing. That’s different from other places I’ve worked. It was moreso business as usual every day other places, but here it’s moreso business but, “We care about you,” as well

Samantha Podgorny (Product Manager): “Having a family on our health insurance where we don’t have to pay out of our own [pockets] is obviously great, especially right now. I’m about to take advantage of another great perk, which is our maternity leave program.

What I’ve noticed through my five years here is they’re constantly looking at our benefits packages and making sure that they’re making improvements. They’re following what’s important to different generations and making sure that those changes get incorporated into our benefits packages as well, because we want to attract the best talent. One of the ways to do that is through having great programs.”

Ashby Addiss (Creative Design Lead): “I lead a program called the Rubicontributors. The Rubicontributors are really responsible for embedding our B Corp value into our daily working lives. We do employee engagement events, community outreach, and community volunteer events.”

Nikishka Iyengar (Sustainability Product Manager): “I think what I like best about working at Rubicon is that there’s a lot of room to take your idea and grow it. You’ll find that you have a lot of support from leadership. While at Rubicon over the last year and a half, I’ve taken several projects from idea to implementation.”

David Rachelson (Head of Sustainability): “We have the flexibility, the freedom, and the ability to contribute solutions that ultimately allow us to achieve our goal.”

Kerri Faber (VP of Human Resources): “Very collaborative, roll your sleeves up and get things done teamwork environment. The open environment concept makes that a little bit easier, so I love the culture.”

Tim Lamb (Director of Marketing & Demand Gen.): “One thing I really like about Rubicon is the belief that we’re not perfect but that we strive for perfection. We don’t know all the answers to sustainability, and we openly admit that, but what I love about it is that everyone is so focused on finding those answers. That’s one thing I just really like about the culture here.”

Michael Allegretti (Senior VP, Policy & Strategic Initiatives): “This company is based on sound business principles. It’s not based on Facebook likes or the number of tweets. I think over time, a lot of tech companies have gotten away from the fact that your business has to make money first, it has to deliver a good or a product first. Being in Atlanta, we’re reminded of that every day. There’s great Fortune 500 Companies all throughout this city with very strong corporate infrastructure, very strong civic environment, and those things come together to kind of motivate us to work a little harder, I think.”

Nikishka Iyengar: “We have a huge diversity of talent in a place like Atlanta, so not just demographically but diversity, and thought, and perspective. Whereas, unlike San Francisco and New York that tend to be bubbles in and of themselves.”

Tim Lamb: “For most small businesses, trash is just one of the 30 things that they need to do. In most cases, a small business owner didn’t get into that business to deal with trash, or accounting, or payroll, or everything else that they need to do. So, I love that we’re able to provide a better service for small businesses that make it cheaper for them to do business, and then I also love that we’re able to go back to these small businesses and help them educate or help educate them on how they can actually start recycling programs in their business.”

Bernard Thompson: “Well, it’s something I haven’t heard before, ‘Well, we want to see how you recycle, or what trash are you putting in your dumpsters?,’ and if it’s going to the right places. It’s not just going to the landfill. We want to make sure those recyclable goods get to the place they’re supposed to be. We’re going to save you some money, but the overall goal is to help out your area as well as the planning.”

Ashby Addiss: “I think Rubicon walks the talk. Internally, we’ve started an internal sustainability program, so we’ve implemented reuse, reduction, and recycling programs. Our goal for our office is zero waste, and we have that same goal for our customers and the rest of the waste industry.”

Samantha Podgorny: “Rubicon is like our own field of dreams. People dream something up and then it’s brought to reality. Through our technology, it’s really exciting to not only see how far we’ve come in the last couple of years but where we’re going to be a couple of years from now…five years from now, and how that’s going to continue to change the industry.”

Elizabeth Montoya: “It’s incredibly invigorating to work at Rubicon because we are solving the global challenge of waste through technology. And what’s really exciting for me personally is that we had all of these visions and dreams many years ago, and now it’s become a reality.”

David Rachelson: “Being a B Corporation is important for one fundamental reason. It is a demonstrable statement or commitment by a company that it will use its scale and strength to solve a social problem by coming into this office. By walking into this building, you know that you are contributing to positive change.”

Maui Orozco (Public Policy Manager): “We’re seeing a trend with young professionals where they don’t just want to be another cog in the wheel. They don’t want to go work for just any other large company solely for financial gain. Not only do we want to work for a company that’s doing cool stuff, but we also want to feel connected, I think, to a larger social mission and feel like we’re contributing to leaving the planet in better shape than it was when we got here.”

Michael Allegretti: “The landfill-based waste management industry has been about lack of transparency, and picking up garbage, and taking it to a hole, and burying it in the ground. That’s the business model…over servicing people, not providing daylight on billing, certainly not providing insights into one’s trash. Out of sight, out of mind is how one thinks about garbage until we came along and said, ‘Your trash is actually an asset. There’s wealth and value in your garbage. If only someone would help you understand what’s in it, and where the valuable pieces are, and where the true trash lies.’ And that’s how you close the loop of the circular economy. You find value in the waste, you put that waste back into production as an asset. We can get there. It just takes imagination, it takes creativity, and it takes challenging the landfill-based model.”