Rubicon in collaboration with the National Wildlife Federation

Trick or Trash

Help keep your community’s candy wrappers out of landfills this Halloween.

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Thank you for joining our mission to end waste

In 2020 we expanded Trick or Trash™ to include schools and small businesses. We saw communities come together to help make Halloween sweet and sustainable.

Boxes went out to schools and businesses in all 50 states resulting in over 7,000 lbs of waste diverted from landfills. Thank you!

Trick or Trash™ in the news

Here's what people are saying about the program

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Rubicon’s “Trick or Trash” Halloween Recycling Campaign Featured on WFFT (Fort Wayne, IN)
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Rubicon’s “Trick or Trash” Halloween Recycling Campaign Featured on NY1
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Rubicon’s “Trick or Trash” Halloween Recycling Campaign Featured on WSB-TV (Atlanta, GA)
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Rubicon’s “Trick or Trash” Halloween Recycling Campaign Featured on WCPO-TV (Cincinnati, OH)
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Rubicon Announces the Launch of Trick or Trash™ 2020
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Rubicon’s “Trick or Trash” Recycling Campaign Reaches Over 730 Schools and Small Businesses in All 50 States

The story behind Trick or Trash

Rubicon’s mission is to end waste, in all its forms. We started Trick or Trash in 2019 with that goal in mind.

600 million pounds

of Halloween candy

Research shows that in the United States alone, more than 600 million pounds of candy are purchased each year for Halloween. The vast majority of candy wrappers end up in landfills due to an inability by most curbside recycling programs to recycle them. That's where Rubicon comes in.

By participating in Trick or Trash, you don’t have to trash those candy wrappers and doom them to an eternity in a landfill - or, even worse, in our oceans. Using one of our custom candy wrapper recycling boxes, you can keep our planet clean and contribute to the circular economy.

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Track the trash

See how your state stacked up in 2020 against waste enders around the country.

  • Indiana

    9%

  • California

    8%

  • Ohio

    6%

  • Texas

    6%

  • Florida

    4%

  • Georgia

    5%

  • Illinois

    7%

  • New Jersey

    4%

  • New York

    4%

  • Tennessee

    3%

  • Pennsylvania

    3%

  • North Carolina

    2%

  • Arizona

    2%

  • Colorado

    2%

  • Kentucky

    2%

  • South Carolina

    2%

  • Washington

    2%

  • Virginia

    2%

  • Louisiana

    2%

  • Maryland

    2%

  • Michigan

    2%

  • Arkansas

    1%

  • Oklahoma

    1%

  • Massachusetts

    1%

  • Iowa

    1%

  • Nevada

    1%

  • Connecticut

    1%

  • Missouri

    1%

  • Vermont

    1%

  • Alabama

    1%

  • West Virginia

    1%

  • Oregon

    1%

  • Utah

    1%

  • Nebraska

    1%

  • Alaska

    1%

  • Minnesota

    1%

  • Hawaii

    1%

  • Maine

    1%

  • Wyoming

    1%

Additional resources

Think beyond the box and spread the word! Created in partnership with the National Wildlife Federation’s Education team and Rubicon’s Sustainability team, these additional resources will encourage deeper learning for students and greater participation across the whole community.

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Learn

What will happen to your recycled wrappers? From sneakers to laptops, the possibilities for recycled materials are endless. Our experts have put together fun and educational business factsheets and school lesson plans for grades K-8.

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Share

We invite you to share your recycling success story and recycling box photos on social media using the #TrickOrTrash hashtag for your chance to win a year’s supply of boxes for your school or business.

Trick or Trash 2020

Trick or Trash made great progress toward our goal of eliminating waste and empowering people to recycle. A special thanks to all the participants who made this possible.

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    50

    States

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    730

    Locations

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    7,000

    lbs diverted

About Rubicon

A software company that provides smart waste and recycling solutions

Rubicon is a software company that provides smart waste and recycling solutions for businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste, in all of its forms, by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals.