Belly
Founded in 2011, Belly has set out to fulfill its mission of Making Businesses Personal. Since then, it has empowered thousands of small businesses to create digital connections with their customers. Through an engaging loyalty program and marketing tools such as email campaigns and marketing automation, businesses are able to build and foster meaningful relationships with their customer, resulting in customer loyalty.
How Open Architecture and APIs Are Changing Convenience Retail
Talk of open architecture and APIs may seem more suitable for other industries such as quick service
restaurants (QSRs). In the past, APIs may have seemed like the furthest thing from reality within the
fuel and c-store space.
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From Personas to Personalization: People-Based Marketing
Breaking through the clutter of multiple devices to identify, target and delight customers through the
right channel, at the right time
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Customer Metrics That Your Brand Should Be Measuring
If I had to come up with a battle cry for all the number-crunching analysts out there, it would be “Data
don’t stop!”. Customer metrics provide true insight into company growth, the effectiveness of various
marketing strategies, and the changes your company can make to increase customer satisfaction and expand
your company’s clientele.
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