No Time to Waste: Achieving the UN’s Sustainability Goals

TARGET 9.4 — By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies…

Rubicon started out looking to reduce the amount of waste going to landfills by bringing waste collection into the 21st century. As the company has grown, its mission has expanded. Today, Rubicon is working to end waste in all its forms, including wasted tax dollars and wasted time.

The company’s latest venture, Rubicon SmartCity, is using garbage trucks, street sweepers and snow plows to do for urban infrastructure what Ceres’ planes do for farmers’ fields. “As these big, hulking, expensive vehicles go about their fixed daily routes, they can simultaneously be looking for potholes and cracks in the pavement before they become hazards,” explained
Michael Allegretti, Rubicon’s chief public strategy officer. They can even help identify quality-of-life issues such as graffiti.

The system uses three pieces of technology. The first is a telematics device that keeps track of where the vehicle is at all times. “The second piece of technology we call the driver interface,” said Allegretti. “It’s based on a phone or a tablet, and provides things like turnby-turn directions, route optimization and confirmation that the garbage has been collected or the street swept,
whatever the core service of that vehicle is.” The driver can also use the device to note items of concern by simply touching pre-programmed notes.

The third component is an outward-facing camera that is programmed to look for and photograph specific problems without the driver having to take action. It might note the same service-related issues the driver would, but it can also spot potholes, abandoned houses or an encampment of homeless people in need of services.

“All three of these pieces of technology—the pod, the driver interface and the outward facing camera—are gathering different types of data and then pushing them back to a portal, where supervisors and others can use the information to establish priorities and take corrective action,” said Allegretti.

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Press Coverage

A One-Stop Waste Management Hub

The US-based specialist software company Rubicon has taken the city-government arm of its waste management and recycling solutions to the global Geotab marketplace. Geotab is a commercial telematics vendor with more than 40,000 customers. Through its marketplace, it has developed a global ecosystem of business-oriented… Keep Reading...

Former Philadelphia Mayor Michael A. Nutter Joins Rubicon’s Board of Directors

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced that the Honorable Michael A. Nutter, former mayor of the City of Philadelphia and well known leader in sustainability and smart city innovation, will be joining Rubicon’s… Keep Reading...

Former Philadelphia Mayor Michael A. Nutter Joins Rubicon’s Board of Directors

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced that the Honorable Michael A. Nutter, former mayor of the City of Philadelphia and well-known leader in sustainability and smart city innovation, will be joining Rubicon’s Board of… Keep Reading...

Press Releases

Former Philadelphia Mayor Michael A. Nutter Joins Rubicon’s Board of Directors

Expands role with Rubicon after two years as Advisory Board Member partnering with RUBICONSmartCity™ business. Atlanta, Georgia (July 30, 2020) – Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced that the Honorable Michael A. Nutter,… Keep Reading...

Rubicon Launches RUBICONSmartCity on the Geotab Marketplace

Technology suite helps city governments run more efficient, effective, and sustainable waste and recycling operations. Atlanta, Georgia (July 20, 2020) – Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced the availability of RUBICONSmartCity™ on the… Keep Reading...

Rubicon Provides Essential Personal Protective Equipment for Frontline Workers

As COVID-19 cases continue to rise, Rubicon is offering protective masks to all of its partner haulers and sanitation workers. Atlanta, Georgia (July 1, 2020) – Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today announced that… Keep Reading...