Rubicon’s “Trick or Trash” Program Featured on Local Radio Stations Across the Country

Details of Rubicon’s “Trick or Trash” Halloween candy program for educators and their students, which was announced by the company two weeks ago, have been featured on local radio stations across the United States.

Here is audio and transcripts of just some of the remarks:

WTVN-AM (Columbus, OH)

“Halloween’s tomorrow [and] Americans approximately buy 600 million pounds of Halloween candy that costs about 2.5 billion dollars, but what about all those tiny wrappers from the fun-sized candy bars that end up in landfills… well, there are people working on that right now. Candy wrappers come in many different types, and machinery can’t sort them all out, Nick McCulloch at waste reduction company Rubicon says recycling is in part about economics—the value of the raw materials being collected needs to exceed the cost of collecting them. Candy wrappers make that math hard because they’re made from low-value plastics—you’d have to collect tens of thousands of wrappers to make those economics work. Still, technology does exist for recycling of wrappers, it’s just only in selected places. Rubicon has partnered with TerraCycle to launch a “Trick or Trash” program for Halloween this year. School teachers can request a recycling box, Halloween wrappers go in, [and] TerraCycle agrees to clean and recycle once the box gets full.”

WTIC-AM (Hartford-New Haven, CT)

“Candy bar [wrappers] will end up in landfills as they’re difficult to recycle. They’re not meant to be mixed in with our bottles and cans, as the recycling equipment can’t sort them—they’re too small. Also, candy wrappers come in many different sizes and types, [and] machinery can’t sort them all out. Nick McCulloch, who’s with a waste reduction company Rubicon, says recycling is in part about economics, the value of the raw materials you’re collecting needs to exceed the cost of collecting them.”


KOGO-AM (San Diego, CA)

“The recycling company TerraCycle and tech company Rubicon [have] partnered to launch what is called a “Trick or Trash” program for Halloween candy wrappers. Initially, school teachers and students could request a free recycling box for the holiday and once the box is full they can return it to the TerraCycle [facility] which cleans and breaks down the wrappers to be made into new items.”

Press Coverage

Many Thought COVID Would Derail Smart Cities Work — It Didn’t

On the second day of the Smart Cities Connect Conference and Expo, private- and public-sector tech officials discussed how the COVID-19 pandemic shifted smart city efforts and initiatives and positioned them for the future. Smart city technologies to support efforts like fleet management or remote… Keep Reading...

State Farm Arena and Rubicon Team Up to Achieve First Zero-Waste NBA All-Star Event

State Farm Arena and Rubicon have delivered the first-ever zero-waste NBA All-Star Game. The 2021 All-Star Game marked the 70th event and, for the first time ever, held four events in a single day. As a common practice across the industry, if an event has… Keep Reading...

NBA All-Star Game Touts Zero-Waste at State Farm Arena

State Farm Arena, home of the Atlanta Hawks, delivered what it is calling the “first-ever zero-waste NBA All-Star Game,” diverting more than 97% of waste from landfill. State Farm Arena worked with Rubicon to use the technology company’s software and equipment for collecting and hauling… Keep Reading...

Press Releases

Rubicon’s Renaud de Viel Castel Named to International Trade Advisory Body by decree signed by French Prime Minister Jean Castex

Chief Operating Officer appointed to key role in global French business advisory organization Lexington, KY (April 15, 2021) — Rubicon®, a software platform that provides smart waste and recycling solutions to businesses and governments worldwide, proudly announced today that the company’s Chief Operating Officer (COO),… Keep Reading...

Speaker Series: Rubicon Speaking at Smart Cities Connect Conference and Expo

WHO: Conor Riffle, Vice President of Smart Cities at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Accelerating Digital Transformation with Municipal Fleets (Rubicon Panel) Throughout 2020’s public health, economic, social and environmental crises, the last year has demonstrated the… Keep Reading...

Rubicon Named to Fast Company’s Annual List of the World’s Most Innovative Companies

Rubicon among top-ranked in the Enterprise category New York, NY (March 9, 2021) — Rubicon® today announced that it has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021. The list honors the businesses that have not only… Keep Reading...