We Should Recycle Those Halloween Candy Wrappers: Gemini Middle School Is

In early October, Rubicon launched its first-ever “Trick or Trash” campaign, a free education campaign designed to keep those Halloween candy and snack wrappers. The idea was to provide teachers and educators with a recycling and circular economy lesson plan, as well as a Candy and Snack Wrappers Zero Waste Box through TerraCycle to help keep all of those Halloween candy and snack wrappers out of landfills and divert them into some sort of recycling stream. According to industry data, Americans will purchase nearly 600 million pounds of candy for Halloween. That’s a lot of wrappers.

Rubicon is announcing that more than 450 teachers and educators in 49 states plus the District of Columbia signed up for the program. Gemini Middle School in Niles was one of those that signed up.

Seventh-grade teacher Beverly Mendoza said “There are over 1,100 sixth, seventh, and eighth graders in my middle school. Students chew gum daily. They go through tons of wrappers within a week, and most of those wrappers end up in the trash. We do a lot within our school to recycle paper, plastic bottles, and are even collecting bottle caps to send to a company that will create a bench out of them for the school. This Trick or Trash program from Rubicon is a great extension of our existing recycling and sustainability efforts and we are excited to be a part of it.”

According to Rubicon, the demand exceeded its expectations and was thrilling to see.

“We were absolutely thrilled at the excitement and energy that teachers from across the United States were showing when we launched the program — and then the positive feedback, photos, and posts we have seen on social media as the program took flight,” said Charles Zinkowski, Director of Communications for Rubicon. “This program showcases to children across the U.S. that every single person can play a critical role in helping the sustainability of our planet and keeping waste out of landfills.”

Click here for the full feature

Press Coverage

Introducing 39 Circular Economy Solutions to Inspire the World

We compiled a list of inspiring circular economy innovations from around the world. Organisations and businesses need inspiration to take part in the circular transition. That is why in the lead up to the WCEFonline we set out to discover some of the most inspiring… Keep Reading...

Tech Company Rubicon is on a Mission to End Waste

https://www.youtube.com/watch?v=jkYOvMv4KiA Technology company Rubicon’s business mission is to end waste, in all of its forms. For David Rachelson, chief sustainability officer at Rubicon, and his team, working toward that mission looks, in part, like supporting its customers in the commercial sector — from small and… Keep Reading...

Elizabeth Montoya Expands Leadership Role at Rubicon

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief of Protocol and Investor Relations, and key advisor to the CEO, has been appointed to Rubicon’s Board of Directors, effective… Keep Reading...

Press Releases

Speaker Series: Rubicon Speaking at Shadow Summit

WHO: David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Government Fleets Blaze the Trail to Becoming a Smart City Michael Allegretti is Rubicon’s Chief Strategy Officer, leading the company’s rapidly-growing RUBICONSmartCity™ SaaS business, while… Keep Reading...

Speaker Series: Rubicon Speaking at Climate Week NYC

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Ryan Cooper, Waste Diversion Manager and Organics Recycling Lead at Rubicon (Twitter, LinkedIn) WHAT: Smart City Tech Forging Resilient Cities (Michael Allegretti) As cities and communities… Keep Reading...

Elizabeth Montoya Appointed to Rubicon’s Board of Directors

Chief of Protocol and Investor Relations expands her leadership role at the company New York, NY (September 16, 2020) – Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief… Keep Reading...