Early reporting indicates that 10 million candy wrappers will be diverted from landfill and into recycling streams through Rubicon’s annual waste reduction campaign

Lexington, Kentucky (November 23, 2021)​ — Rubicon®, an innovative software leader that provides smart waste and recycling solutions for businesses and governments worldwide, today announced that its annual Trick or Trash™ campaign was an extraordinary success for the third consecutive year, reaching more schools, small businesses, and community organizations than ever across all 50 U.S. states.

Designed to help reduce the waste that accumulates every year around Halloween, Rubicon’s annual Trick or Trash campaign provides safe and easy-to-assemble recycling boxes to schools, universities, small businesses, community organizations, and individuals, which can be filled with discarded candy wrappers.

It is estimated that each year 600 million pounds of candy are consumed in the United States during the Halloween season, and research from the National Retail Federation shows that in 2020 alone, $2.4 billion dollars was spent on candy during the holiday. The materials used for candy packaging are notoriously difficult to recycle with the vast majority ending up in landfills, as well as America’s waterways and oceans. To address this challenge, Rubicon enlisted the help of students, teachers, and small businesses around the country to collect candy wrappers and inspire communities to recycle.

Rubicon’s Trick or Trash 2021 campaign reached significantly more individuals this year, with almost 2,000 collection boxes being sent to more than 1,250 schools, small businesses, and community organizations. This substantial increase in boxes—up from 730 in 2020, and 450 in 2019—in turn increases the potential for the number of candy wrappers saved. A new enhancement to this year’s program is advanced reporting ensuring that all participants receive a Certificate of Recycling confirming how much would-be waste they diverted. Early reporting indicates that once all of this year’s boxes have been returned for processing, they will have diverted an estimated 10 million candy wrappers from landfills.

Rubicon’s success this year could not have happened without its world-class partners, who helped expand the reach and impact of the 2021 campaign, namely Cox Communications, The Arby’s Foundation, and The National Wildlife Federation. This year’s campaign also welcomed g2 revolution as Trick or Trash’s recycling partner. An innovative recycling company, g2 develops sustainable Second Life® solutions to divert waste from landfills through reuse, recycling, or recovery of usable ingredients to make new products or to generate energy.

The critical educational component of the campaign, co-created by Rubicon and the National Wildlife Federation, focuses on the role of recycling within the circular economy, and was expanded in 2021 to include, in addition to the K-12 lesson plans and other content from prior years, a reading list for university and college students, and a useful factsheet for business participants. The National Wildlife Federation also introduced campus sustainability teams to the Trick or Trash program as part of its Campus Race to Zero Waste initiative, a nationwide recycling competition which Rubicon also supports.

“We are thrilled by the level of enthusiasm that Trick or Trash has once again generated from students, teachers, small business owners, and local communities across the United States,” said Nate Morris, Founder & CEO, Rubicon. “Now in its third year, Trick or Trash embodies Rubicon’s mission to end waste in its purest form. From the thousands of pounds of candy wrappers that are diverted from landfills, to the campaign’s core educational component that is being taught in schools and universities across the country, Trick or Trash has proven itself to be a central part of the American conversation where it comes to teaching future generations about the importance of sustainability.”

“This is my school’s third year participating in Trick or Trash,” said Lori Rubio, a K-6 teaching assistant at Elmcrest Elementary School in Liverpool, New York. “Students love to see the box filling up. Just when they think it is full, we push the wrappers down and can add more. Elmcrest students are very knowledgeable about recycling and its importance because we pride ourselves on being one of the best schools in our district when it comes to recycling.”

Rubicon, its partners, and all Trick or Trash participants are already looking forward to next year’s campaign. In the meantime, for any schools, small businesses, community centers, or other organizations that are interested in continuing to divert “hard-to-recycle” materials away from landfills, the RUBICONMarketplace™ powered by g2 revolution is now live. The marketplace makes recycling items such as aerosol cans, used batteries, plastic bags, and personal protective equipment (PPE) easier than ever before.

About Rubicon

Rubicon is a Lexington, Kentucky-based software platform that provides smart waste and recycling solutions for businesses and governments worldwide. Creating a new industry standard by using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste. It helps its partners find economic value in their waste streams and confidently execute on their sustainability goals. Learn more at Rubicon.com.


Dan Sampson
Chief Marketing & Communications Officer, Rubicon