The Sharing Economy: Restacking Industry in the 21st Century

“Rubicon is launching a new model in which customers will use the company’s app to schedule a truck when their dumpster is actually full…The potential savings through avoided truck trips is clearly enormous…

At least until recently, car buyers haven’t worried about the excess capacity they were purchasing, as long as the lifetime value of the vehicle was greater for them than its lifetime cost. But the reality is that all that time the private automobile sits idle, economic value is going unrealized. And cars are by no means alone in their lumpiness. Houses, apartments, offices, bikes, computers, clothes, books, toys—all represent goods that individuals buy for their own use, but which bring with them a good deal of excess capacity…

All this excess capacity is what makes the sharing economy possible.According to Oscar Salazar, the founding chief technology officer at Uber, now CTO at carpooling startup Ride and an executive advisor to Rubicon, one reason the transportation sector has been so successfully ‘shared’ is, ‘A lot of people own cars; in some countries the number of vehicles surpasses the human population.’ But excess capacity existed long before anyone began talking about an economy based on sharing…What empowered this new way of doing business was technology.”

Excerpt from Rubicon’s latest whitepaper in collaboration with the Initiative for Global Environmental Leadership (IGEL) at the Wharton School at the University of Pennsylvania. “The Sharing Economy: Restacking Industry in the 21st Century” explores the forces fueling this new marketplace. Read the full text here.

Click here for the full interview

Press Coverage

Many Thought COVID Would Derail Smart Cities Work — It Didn’t

On the second day of the Smart Cities Connect Conference and Expo, private- and public-sector tech officials discussed how the COVID-19 pandemic shifted smart city efforts and initiatives and positioned them for the future. Smart city technologies to support efforts like fleet management or remote… Keep Reading...

State Farm Arena and Rubicon Team Up to Achieve First Zero-Waste NBA All-Star Event

State Farm Arena and Rubicon have delivered the first-ever zero-waste NBA All-Star Game. The 2021 All-Star Game marked the 70th event and, for the first time ever, held four events in a single day. As a common practice across the industry, if an event has… Keep Reading...

NBA All-Star Game Touts Zero-Waste at State Farm Arena

State Farm Arena, home of the Atlanta Hawks, delivered what it is calling the “first-ever zero-waste NBA All-Star Game,” diverting more than 97% of waste from landfill. State Farm Arena worked with Rubicon to use the technology company’s software and equipment for collecting and hauling… Keep Reading...

Press Releases

Rubicon’s Renaud de Viel Castel Named to International Trade Advisory Body by decree signed by French Prime Minister Jean Castex

Chief Operating Officer appointed to key role in global French business advisory organization Lexington, KY (April 15, 2021) — Rubicon®, a software platform that provides smart waste and recycling solutions to businesses and governments worldwide, proudly announced today that the company’s Chief Operating Officer (COO),… Keep Reading...

Speaker Series: Rubicon Speaking at Smart Cities Connect Conference and Expo

WHO: Conor Riffle, Vice President of Smart Cities at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Accelerating Digital Transformation with Municipal Fleets (Rubicon Panel) Throughout 2020’s public health, economic, social and environmental crises, the last year has demonstrated the… Keep Reading...

Rubicon Named to Fast Company’s Annual List of the World’s Most Innovative Companies

Rubicon among top-ranked in the Enterprise category New York, NY (March 9, 2021) — Rubicon® today announced that it has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021. The list honors the businesses that have not only… Keep Reading...