The Sharing Economy: Restacking Industry in the 21st Century

“Rubicon is launching a new model in which customers will use the company’s app to schedule a truck when their dumpster is actually full…The potential savings through avoided truck trips is clearly enormous…

At least until recently, car buyers haven’t worried about the excess capacity they were purchasing, as long as the lifetime value of the vehicle was greater for them than its lifetime cost. But the reality is that all that time the private automobile sits idle, economic value is going unrealized. And cars are by no means alone in their lumpiness. Houses, apartments, offices, bikes, computers, clothes, books, toys—all represent goods that individuals buy for their own use, but which bring with them a good deal of excess capacity…

All this excess capacity is what makes the sharing economy possible.According to Oscar Salazar, the founding chief technology officer at Uber, now CTO at carpooling startup Ride and an executive advisor to Rubicon, one reason the transportation sector has been so successfully ‘shared’ is, ‘A lot of people own cars; in some countries the number of vehicles surpasses the human population.’ But excess capacity existed long before anyone began talking about an economy based on sharing…What empowered this new way of doing business was technology.”

Excerpt from Rubicon’s latest whitepaper in collaboration with the Initiative for Global Environmental Leadership (IGEL) at the Wharton School at the University of Pennsylvania. “The Sharing Economy: Restacking Industry in the 21st Century” explores the forces fueling this new marketplace. Read the full text here.

Click here for the full interview

Press Coverage

Introducing 39 Circular Economy Solutions to Inspire the World

We compiled a list of inspiring circular economy innovations from around the world. Organisations and businesses need inspiration to take part in the circular transition. That is why in the lead up to the WCEFonline we set out to discover some of the most inspiring… Keep Reading...

Elizabeth Montoya Expands Leadership Role at Rubicon

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief of Protocol and Investor Relations, and key advisor to the CEO, has been appointed to Rubicon’s Board of Directors, effective… Keep Reading...

Elizabeth Montoya Appointed to Rubicon’s Board of Directors

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced that Elizabeth Montoya, the company’s current Chief of Protocol and Investor Relations, and key advisor to the CEO, has been appointed to Rubicon’s Board of Directors, effective immediately.… Keep Reading...

Press Releases

Speaker Series: Rubicon Speaking at Shadow Summit

WHO: David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Government Fleets Blaze the Trail to Becoming a Smart City Michael Allegretti is Rubicon’s Chief Strategy Officer, leading the company’s rapidly-growing RUBICONSmartCity™ SaaS business, while… Keep Reading...

Speaker Series: Rubicon Speaking at Climate Week NYC

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Ryan Cooper, Waste Diversion Manager and Organics Recycling Lead at Rubicon (Twitter, LinkedIn) WHAT: Smart City Tech Forging Resilient Cities (Michael Allegretti) As cities and communities… Keep Reading...

Elizabeth Montoya Appointed to Rubicon’s Board of Directors

Chief of Protocol and Investor Relations expands her leadership role at the company New York, NY (September 16, 2020) – Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief… Keep Reading...