Tech Company Rubicon is on a Mission to End Waste

Technology company Rubicon’s business mission is to end waste, in all of its forms. For David Rachelson, chief sustainability officer at Rubicon, and his team, working toward that mission looks, in part, like supporting its customers in the commercial sector — from small and medium-sized businesses to Fortune 500s — as they craft waste reduction and circular economy objectives of their own.

As the circular economy changes and expands, Rubicon is working to partner businesses who are doing innovative work in the space with its customers.

“We’re always trying to look forward while also helping customers with their daily needs that do not go away while we’re looking to innovate,” Rachelson said.

The U.S. waste market offers a lot of challenges but Rubicon sees many of them as opportunities, according to Rachelson.

Deonna Anderson, associate editor at GreenBiz Group, interviewed David Rachelson, chief sustainability officer at Rubicon, during Circularity 20, which took place August 25-27, 2020. View archived videos from the conference here.

Click here for the full interview

Press Coverage

Curbside Recycling is Back in Baltimore, and Drivers are Using Some New Tech

As weekly collection resumes for the first time in months, the city is implementing software to digitize route information. Curbside recycling is returning to Baltimore on Tuesday (1/19) with a new digitized system to help drivers navigate collection routes. The return comes more than four… Keep Reading...

City Officials Rollout Plans for Curbside Recycling Pickup

On January 19, Baltimore will restart collection of curbside recycling from homes of city residents. Recycling had been halted since late August 2020, due to the pandemic. The city plans on picking up right where they left off, by collecting on the same days as… Keep Reading...

Rubicon Featured on WBAL-TV

Details of Rubicon’s smart city partnership with the City of Baltimore, Maryland were featured on Baltimore,’s WBAL-TV this afternoon: https://www.youtube.com/watch?v=F9_S_xA16KI Here’s a transcript of the remarks: “RUBICONSmartCity will finally—and I do mean finally—digitize trash and recycling routes in Baltimore City allowing collection crews to cover… Keep Reading...

Press Releases

Rubicon Wins 2021 BIG Innovation Award

Business Intelligence Group recognizes Rubicon for leading the charge in environmental innovation New York, NY (January 13, 2021) — Rubicon® today announced it has been named a winner in the 2021 BIG Innovation Awards presented by the Business Intelligence Group (BIG). Rubicon is a software… Keep Reading...

Speaker Series: Rubicon Speaking at WASTECON 2021

WHO: Elizabeth Montoya, Chief of Protocol and Investor Relations at Rubicon (Twitter, LinkedIn) WHAT: The Role of Waste Management in the Sustainable Recovery of Our Cities From public health and environmental crises to economic and social tumult, we faced many adversities as a country in… Keep Reading...

Keeneland Association Names Rubicon Exclusive Sustainability Partner

New five-year agreement incorporates Rubicon’s smart waste, recycling solutions, data analytics, and sustainability planning to support leading track’s efforts to reach zero waste Lexington, KY (December 17, 2020) — Rubicon®, a software company that provides smart waste and recycling solutions to businesses and governments worldwide,… Keep Reading...