Technology company Rubicon’s business mission is to end waste, in all of its forms. For David Rachelson, chief sustainability officer at Rubicon, and his team, working toward that mission looks, in part, like supporting its customers in the commercial sector — from small and medium-sized businesses to Fortune 500s — as they craft waste reduction and circular economy objectives of their own.

As the circular economy changes and expands, Rubicon is working to partner businesses who are doing innovative work in the space with its customers.

“We’re always trying to look forward while also helping customers with their daily needs that do not go away while we’re looking to innovate,” Rachelson said.

The U.S. waste market offers a lot of challenges but Rubicon sees many of them as opportunities, according to Rachelson.

Deonna Anderson, associate editor at GreenBiz Group, interviewed David Rachelson, chief sustainability officer at Rubicon, during Circularity 20, which took place August 25-27, 2020. View archived videos from the conference here.