Waste Generated from Five Events Held at the Arena in Support of the ‘Big Game’ Produces The Equivalent Weight of 15 Volkswagen Beetles

ATLANTA, GA (February 14, 2019) — Rubicon, a technology company that provides waste, recycling and smart city solutions to businesses and governments worldwide, today announced that it successfully diverted nearly 12 tons of waste destined for landfills from State Farm Arena during last week’s festivities in Atlanta, Georgia. This waste was generated as a result of five events being held at the State Farm Arena leading up to and in support of the ‘Big Game.’

The team at State Farm Arena planned, unpacked and built temporary construction of booths and meeting spaces, as well as delivery of goods and services that were used on site. More than 50,000 press and invited guests passed through the turnstiles at State Farm Arena during the week of January 28.

From this temporary construction, a mix of metal, wood, paper and old corrugated cardboard (OCC) needed an end-destination. The construction & demolition team at Rubicon partnered with Waste Eliminator, a Metro-Atlanta roll off container service provider, developed a sustainability plan and set up a series of specified containers to divert specific materials during the tear-down process and implement a recycling stream solution.

“As with all recycling – and the construction industry is no different – making the recycling process easier is critical for success.  The impact that trash has on the environment and our communities is indeed harmful today, but will be magnified in the long term if we don’t shift our mindsets away from landfills,” said Marc Spiegel, Co-Founder of Rubicon and head of the company’s Construction and Demolition offering.  “We are thrilled with the ongoing partnership we have with State Farm Arena, as well as with our hauling partner Waste Eliminator, both of whom have great sustainability philosophies that align with our mission to end waste.”

In all, 15 pick-ups of 30-yard open top containers by Rubicon and Waste Eliminator resulted in 2.07 tons of metal, 6.26 tons of wood, and 3.46 tons of paper and OCC diverted to recycling streams.  Training, signage and education was provided for State Farm Arena’s temporary and full-time employees to ensure proper diversion techniques and eliminate cross-contamination.

Stacked end-to-end, the 15 containers would stretch more than the length of a football field1.  Hauling nearly 12 tons of recyclable material away would also be the equivalent of hauling away 15 1963 Volkswagen Beetle vehicles2.

“State Farm Arena is always conscious of our waste streams being part of a sustainability model in every possible way,” said Geoff Stiles, Vice President of Facilities and Building Operations for State Farm Arena. “We’ve been excited by the creative thinking, strategic planning and smart sustainability solutions that Rubicon has proposed to us, and we thank them for their help on this latest project.” 

In April of 2018, Rubicon also worked with the Arena during a construction and demolition phase, with the removal of 12,500 seats from the arena as part of a refurbishment project. That project resulted in 64 tons of recyclable material being identified.

To learn more about State Farm Arena and to purchase tickets for upcoming events, visit statefarmarena.com.

To learn more about Rubicon’s construction & demolition recycling solutions and Rubicon overall, visit https://www.rubicon.com, or follow Rubicon on Twitter, LinkedIn, Faceboook and Instagram.

About State Farm Arena

Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opens its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to www.statefarmarena.com today or follow us on Twitter @StateFarmArena.

About Rubicon

Rubicon is a technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide. It develops and deploys a full suite of cloud-based solutions to help its customers and network of independent waste haulers work towards more sustainable waste and recycling practices, uncover cost savings, and improve operations through data analytics. Using its proprietary technology platform, Rubicon helps its partners find economic value in their waste streams and confidently execute on their sustainability goals, always with an eye towards those solutions that have long-term economic viability. The company has over 1,000,000 service locations worldwide, is headquartered in Atlanta, GA, and has core teams in New York City and San Francisco. Rubicon is a Certified B Corporation and was named a Great Place to Work™ in 2018. Learn more at www.RubiconGlobal.com.

About Waste Eliminator

Since 2005, Waste Eliminator has been providing sustainable recycling solution and roll-off container service across the Metro Atlanta area. By catering to the personalized needs of the customer, Waste Eliminator has been able to grow consistently and takes pride in being an environmentally conscious business. We avoid filling up the landfills and utilize our own material recovery systems in order to recycle and reuse every possible item that goes in our dumpsters.  More information can be found at https://www.wasteeliminator.com


Media Contacts:

Rubicon: Charles Zinkowski, (678) 906-2689, charles.zinkowski@rubiconglobal.com

State Farm Arena: Garin Narain or Janet Smith, (404) 878-3800

  • (1)using the standard measure of one 30-yard container being 22’ long, 6’ high, and 7’6” deep.
  • (2) using the standard weight that one 1963 Volkswagen Beetle weighs approximately 1600 pounds.