WHO:

Nick McCulloch, Senior Manager, Sustainability at Rubicon (Twitter, LinkedIn)

WHAT:

What does it mean for companies to go “plastic neutral” and what will it take to scale, track and standardize effective plastic-offsetting infrastructure?

From Norway to Microsoft, companies and countries alike have been making headlines with sweeping commitments to go carbon neutral. But what about going “plastic neutral”?

Much like carbon neutrality, its plastics counterpart will require a significant reduction of outputs. But as companies work to shift supply chains and develop infrastructure to achieve ambitious plastics-reduction goals, offsets could offer a near-term approach to lightening a company’s plastic footprint.

From tools to calculate plastic footprints, to a standardized system for plastics credits, to on-the-ground projects and partnerships with informal waste workers, several organizations are developing critical elements of an effective and impact-oriented plastic-offsetting system. Join this panel to learn how these trailblazers are partnering to establish a market for plastic waste, and how your company can support their efforts while advancing your plastic reduction or neutrality goals.

WHERE:

GreenBiz Circularity 20

WHEN:

Thursday, August 27, 2020: 9:00-9:27am EST

About Rubicon

Rubicon is a software company that provides smart waste and recycling solutions for businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste, in all of its forms, by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. Learn more at www.rubicon.com.