The Business Case for Rethinking Plastics

What are the business incentives and best practices for rethinking plastics packaging in your business strategy? In the world of packaging and sustainability, plastics continue to be a hot button issue. The urgency of eliminating plastic waste and addressing the environmental degradation it has caused is clear—not just to help people and planet, but increasingly to mitigate risk. This breakout will explore the business case for addressing plastic pollution and unpack the financial and reputational incentives for shifting your packaging strategy. While many companies commit to post-consumer recycled content goals, invest in recycling infrastructure, explore material innovations and pilot new models like reusable packaging—many companies are still doing nothing when it comes to addressing plastics in their operations. Join this session to explore the comprehensive and cross-cutting packing strategies on the market and the business case for pursuing them.



  • Tuesday, February 9, 2021: 11:45-12:30pm PT

About Rubicon

Rubicon is a software company that provides smart waste and recycling solutions for businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. Learn more at Rubicon.com.