Santa Fe Awards Four-Year Smart Waste Contract

Waste reduction and recycling are key elements of the New Mexico city’s commitment to sustainability and carbon neutrality by 2040.

The City of Santa Fe, New Mexico, has formally launched its Rubicon smart city platform, which aims to improve residential and commercial waste and recycling services for its more than 80,000 citizens.

The Environmental Services Division hosted an open house to demonstrate the technology in action last week and to celebrate America Recycles Day.

Six-month pilot

The City of Santa Fe has been piloting RubiconSmartCity for six months. It worked with Rubicon to tailor elements of the system to its operations. After the request for proposal (RFP) process, the City decided to move the programme forward out of pilot stage and awarded Rubicon a four-year contract.

The platform includes a mobile app, a plug-in device, and a web-based portal and the technology allows the City of Santa Fe’s Environmental Services Division to track key metrics including service confirmations, missed pick-ups, and issues at the kerb, as well as vehicle usage and maintenance information.

Rubicon’s technology is installed across the City’s entire waste and recycling fleet, numbering more than 60 vehicles covering more than 30 different routes.

Santa Fe recently passed the Sustainable Santa Fe 25-Year Plan, which reflects the City’s commitment to carbon neutrality by 2040. The plan provides a roadmap to Santa Fe for a sustainable future, with waste reduction and recycling as one of the key elements.

“The City of Santa Fe is committed to sustainability and combining that commitment with ways to maximise the value of our services to our citizens,” said Shirlene Sitton, the City’s environmental services director. “Based on our experience with the RubiconSmartCity platform, we know that the data and insights we collect will help our department maximise our services to the businesses and citizens of our city.”

Michael Allegretti, chief strategy officer, Rubicon, said: “Piloting RubiconSmartCity, the City of Santa Fe was able to view and analyse data that helped the City improve customer service and help shape future policy decisions.”

RubiconSmartCity has been rolled out in more than 35 cities across the US, including Atlanta, Columbus, Fort Collins, Irving, Philadelphia and Spokane.

Click here for the full article

Press Coverage

Curbside Recycling is Back in Baltimore, and Drivers are Using Some New Tech

As weekly collection resumes for the first time in months, the city is implementing software to digitize route information. Curbside recycling is returning to Baltimore on Tuesday (1/19) with a new digitized system to help drivers navigate collection routes. The return comes more than four… Keep Reading...

City Officials Rollout Plans for Curbside Recycling Pickup

On January 19, Baltimore will restart collection of curbside recycling from homes of city residents. Recycling had been halted since late August 2020, due to the pandemic. The city plans on picking up right where they left off, by collecting on the same days as… Keep Reading...

Rubicon Featured on WBAL-TV

Details of Rubicon’s smart city partnership with the City of Baltimore, Maryland were featured on Baltimore,’s WBAL-TV this afternoon: https://www.youtube.com/watch?v=F9_S_xA16KI Here’s a transcript of the remarks: “RUBICONSmartCity will finally—and I do mean finally—digitize trash and recycling routes in Baltimore City allowing collection crews to cover… Keep Reading...

Press Releases

Rubicon Wins 2021 BIG Innovation Award

Business Intelligence Group recognizes Rubicon for leading the charge in environmental innovation New York, NY (January 13, 2021) — Rubicon® today announced it has been named a winner in the 2021 BIG Innovation Awards presented by the Business Intelligence Group (BIG). Rubicon is a software… Keep Reading...

Speaker Series: Rubicon Speaking at WASTECON 2021

WHO: Elizabeth Montoya, Chief of Protocol and Investor Relations at Rubicon (Twitter, LinkedIn) WHAT: The Role of Waste Management in the Sustainable Recovery of Our Cities From public health and environmental crises to economic and social tumult, we faced many adversities as a country in… Keep Reading...

Keeneland Association Names Rubicon Exclusive Sustainability Partner

New five-year agreement incorporates Rubicon’s smart waste, recycling solutions, data analytics, and sustainability planning to support leading track’s efforts to reach zero waste Lexington, KY (December 17, 2020) — Rubicon®, a software company that provides smart waste and recycling solutions to businesses and governments worldwide,… Keep Reading...