Rubicon Uses Technology to Solve Global Waste and Recycling Challenges

Rubicon is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide. Below is our recent interview with Renaud de Viel Castel , Senior Vice President of Global Expansion at Rubicon:

Q: Please tell our audience a little about Rubicon?

A: Using technology to drive environmental innovation, our company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste, in all of its forms, by helping our partners find economic value in their waste streams and confidently execute on their sustainability goals. We are a Certified B Corporation, affirming that we meet the highest standards of verified social and environmental performance.

Q: Last year you were named Rubicon’s first Senior Vice President of Global Expansion. What does that entail on a daily basis?

A: Well, I get to meet interesting people from all over the world. Waste and recycling has no boundaries, and the waste and recycling challenges we face are global problems that we need to address with smart technology solutions. Ending waste does not stop at the border. The people I meet share the same values around sustainability, and they know that technology plays a huge part in this, so they are drawn to Rubicon and our offerings. No matter how big or small their organization is, we will customize our tech solutions to their legal and commercial environment.

Q: This year, Rubicon announced programs with the Odakyu Group in Japan and Helvetia Environnement in Switzerland to leverage Rubicon’s technology offerings in the waste and recycling space. Are these examples of Rubicon’s global expansion under your watch?

A: Yes, and we hope to have more to announce throughout 2020. The partnership agreement for the program in Japan is focused on supporting the Japanese waste and recycling industry towards a more integrated circular economy by using Rubicon’s technology to help develop a sustainable ecosystem. Rubicon’s new international technology subscription agreement with Helvetia Environnement is designed to drive innovation in the Swiss waste management industry. Needless to say, these are exciting developments to be a part of.

Q: Rubicon looks at the world of waste and recycling through the lens of technology. How has this vision been received as you engage with companies across the globe?

A: Some of the most sophisticated environmental companies in the world reach out to us because they specifically want to work with Rubicon. They ask me how technology can be integrated into waste and recycling vehicles to make their waste diversion efforts more sustainable and help reduce wasted time, wasted energy, and wasted resources. They want to understand how AI is revolutionizing an industry that has been stagnant for so long. We are using technology to provide a more sustainable and customer-centric way to handle waste challenges for businesses and governments across the world. We are providing an alternative to the old landfill model, which is refreshing to the businesses with whom we work, as they often do not know that they have a choice when it comes to who picks up their waste and recycling. We are helping the businesses that we work with achieve their waste reduction goals in concert with their business priorities and demands.

Press Coverage

Many Thought COVID Would Derail Smart Cities Work — It Didn’t

On the second day of the Smart Cities Connect Conference and Expo, private- and public-sector tech officials discussed how the COVID-19 pandemic shifted smart city efforts and initiatives and positioned them for the future. Smart city technologies to support efforts like fleet management or remote… Keep Reading...

State Farm Arena and Rubicon Team Up to Achieve First Zero-Waste NBA All-Star Event

State Farm Arena and Rubicon have delivered the first-ever zero-waste NBA All-Star Game. The 2021 All-Star Game marked the 70th event and, for the first time ever, held four events in a single day. As a common practice across the industry, if an event has… Keep Reading...

NBA All-Star Game Touts Zero-Waste at State Farm Arena

State Farm Arena, home of the Atlanta Hawks, delivered what it is calling the “first-ever zero-waste NBA All-Star Game,” diverting more than 97% of waste from landfill. State Farm Arena worked with Rubicon to use the technology company’s software and equipment for collecting and hauling… Keep Reading...

Press Releases

Rubicon’s Renaud de Viel Castel Named to International Trade Advisory Body by decree signed by French Prime Minister Jean Castex

Chief Operating Officer appointed to key role in global French business advisory organization Lexington, KY (April 15, 2021) — Rubicon®, a software platform that provides smart waste and recycling solutions to businesses and governments worldwide, proudly announced today that the company’s Chief Operating Officer (COO),… Keep Reading...

Speaker Series: Rubicon Speaking at Smart Cities Connect Conference and Expo

WHO: Conor Riffle, Vice President of Smart Cities at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Accelerating Digital Transformation with Municipal Fleets (Rubicon Panel) Throughout 2020’s public health, economic, social and environmental crises, the last year has demonstrated the… Keep Reading...

Rubicon Named to Fast Company’s Annual List of the World’s Most Innovative Companies

Rubicon among top-ranked in the Enterprise category New York, NY (March 9, 2021) — Rubicon® today announced that it has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021. The list honors the businesses that have not only… Keep Reading...