Rubicon Showcased in Latest New Big Circle Report on Circular Economy Implementation

 

Using technologies such as visual recognition and machine learning, the company conducts an initial screening of a client’s waste streams to identify types of waste and quantities, develops a waste separation system, and then tailors a waste collection schedule. This helps customers improve their recycling rates, lower costs by reducing the frequency of waste collection, and sometimes earn extra income from selling the recyclable products (e.g., carton, paper).

As part of its mission, Rubicon educates its customers’ employees on waste separation and recycling. It also connects clients with its independent hauler network, which offers competitive prices, on-demand pickups, billing transparency and even a report on the customers’ recycling efforts. And Rubicon collaborates with other companies along the circular economy value cycle to create sustainable offerings for its small business customers, such as Michelin, which offers discount pricing on new commercial tires and retreads, and TerraCycle, an expert in hard-to-recycle waste.

Nate Morris

Rubicon’s growth outlook is bright as more and more companies, customers and regulators push toward the circular economy. The company employees close to 300 employees and has raised over $200 million of funding to date. In 2016, Forbes named Rubicon one of the next Billion-Dollar Startups, and in 2017, Inc. named it one of the Top 25 disruptive companies. “The circular economy laid the foundation for building a company that is reinventing the waste industry – Our business model is circular by design,” said CEO Nate Morris.

Press Coverage

State Farm Arena and Rubicon Team Up to Achieve First Zero-Waste NBA All-Star Event

State Farm Arena and Rubicon have delivered the first-ever zero-waste NBA All-Star Game. The 2021 All-Star Game marked the 70th event and, for the first time ever, held four events in a single day. As a common practice across the industry, if an event has… Keep Reading...

NBA All-Star Game Touts Zero-Waste at State Farm Arena

State Farm Arena, home of the Atlanta Hawks, delivered what it is calling the “first-ever zero-waste NBA All-Star Game,” diverting more than 97% of waste from landfill. State Farm Arena worked with Rubicon to use the technology company’s software and equipment for collecting and hauling… Keep Reading...

Hawks Say All-Star Weekend Events Were Zero-Waste for First Time Ever

The Hawks and State Farm Arena said Thursday the NBA All-Star Events from last weekend became the first-ever zero-waste NBA All-Star Game. According to the Hawks, the team and arena “successfully diverted 97 percent of fan-generated waste with the help of Rubicon, a software platform… Keep Reading...

Press Releases

Speaker Series: Rubicon Speaking at Smart Cities Connect Conference and Expo

WHO: Conor Riffle, Vice President of Smart Cities at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Accelerating Digital Transformation with Municipal Fleets (Rubicon Panel) Throughout 2020’s public health, economic, social and environmental crises, the last year has demonstrated the… Keep Reading...

Rubicon Named to Fast Company’s Annual List of the World’s Most Innovative Companies

Rubicon among top-ranked in the Enterprise category New York, NY (March 9, 2021) — Rubicon® today announced that it has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021. The list honors the businesses that have not only… Keep Reading...

Rubicon’s Elizabeth Montoya Awarded Waste360’s 40 Under 40 Honor

New York, NY (March 8, 2021) — Rubicon® today announced that the company’s Chief of Protocol and Investor Relations, Elizabeth Montoya, has been named to Waste360’s 2021 40 Under 40 awards list, which showcases the next generation of leaders in the waste and recycling space… Keep Reading...