Rubicon Showcased in Latest New Big Circle Report on Circular Economy Implementation

 

Using technologies such as visual recognition and machine learning, the company conducts an initial screening of a client’s waste streams to identify types of waste and quantities, develops a waste separation system, and then tailors a waste collection schedule. This helps customers improve their recycling rates, lower costs by reducing the frequency of waste collection, and sometimes earn extra income from selling the recyclable products (e.g., carton, paper).

As part of its mission, Rubicon educates its customers’ employees on waste separation and recycling. It also connects clients with its independent hauler network, which offers competitive prices, on-demand pickups, billing transparency and even a report on the customers’ recycling efforts. And Rubicon collaborates with other companies along the circular economy value cycle to create sustainable offerings for its small business customers, such as Michelin, which offers discount pricing on new commercial tires and retreads, and TerraCycle, an expert in hard-to-recycle waste.

Nate Morris

Rubicon’s growth outlook is bright as more and more companies, customers and regulators push toward the circular economy. The company employees close to 300 employees and has raised over $200 million of funding to date. In 2016, Forbes named Rubicon one of the next Billion-Dollar Startups, and in 2017, Inc. named it one of the Top 25 disruptive companies. “The circular economy laid the foundation for building a company that is reinventing the waste industry – Our business model is circular by design,” said CEO Nate Morris.

Press Coverage

Baltimore Makes Investments in Recycling

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Curbside Recycling is Back in Baltimore, and Drivers are Using Some New Tech

As weekly collection resumes for the first time in months, the city is implementing software to digitize route information. Curbside recycling is returning to Baltimore on Tuesday (1/19) with a new digitized system to help drivers navigate collection routes. The return comes more than four… Keep Reading...

City Officials Rollout Plans for Curbside Recycling Pickup

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Press Releases

Rubicon Wins 2021 BIG Innovation Award

Business Intelligence Group recognizes Rubicon for leading the charge in environmental innovation New York, NY (January 13, 2021) — Rubicon® today announced it has been named a winner in the 2021 BIG Innovation Awards presented by the Business Intelligence Group (BIG). Rubicon is a software… Keep Reading...

Speaker Series: Rubicon Speaking at WASTECON 2021

WHO: Elizabeth Montoya, Chief of Protocol and Investor Relations at Rubicon (Twitter, LinkedIn) WHAT: The Role of Waste Management in the Sustainable Recovery of Our Cities From public health and environmental crises to economic and social tumult, we faced many adversities as a country in… Keep Reading...

Keeneland Association Names Rubicon Exclusive Sustainability Partner

New five-year agreement incorporates Rubicon’s smart waste, recycling solutions, data analytics, and sustainability planning to support leading track’s efforts to reach zero waste Lexington, KY (December 17, 2020) — Rubicon®, a software company that provides smart waste and recycling solutions to businesses and governments worldwide,… Keep Reading...