Rubicon Launches Second Year of Halloween Recycling Programme
The recycling boxes can be filled with discarded sweet wrappers and other packaging and returned once full to be disposed of in a way that avoids landfilling.
Rubicon has announced the launch of its annual Trick or Trash campaign, a recycling programme to help reduce the waste that accumulates every year around Halloween.
The Atlanta-based software company provides easy-to-assemble recycling boxes to schools and small businesses, which can be filled with discarded sweet wrappers and other packaging and returned once full to be disposed of in a way that avoids landfilling.
Landfills and oceans
In 2019, Rubicon reports more than 470 schools in 49 states participated in the programme and in the process diverted an estimated 4,000 pounds of wrappers and packaging from landfills and oceans.
“Last year’s campaign was a huge success, and we are looking to expand its reach and impact in 2020,” said Nate Morris, founder and CEO of Rubicon. “Helping the next generation understand the challenges associated with waste reduction and recycling is a priority for us, and for our partners.”
This year, Rubicon will be assisted in raising the awareness and educational scope of Trick or Trash by a new programme partner, the National Wildlife Federation.
The 2020 campaign also features an educational component that is customised for different age groups. Lesson plans, fact sheets, and even lunch box reminders can be downloaded from the Trick or Trash website. These materials were designed for both in-person and distance learning, in recognition of limited school attendance in some parts of the country due to Covid-19.
“Educating and inspiring the next generation of environmental and wildlife champions is central to our work and mission at the National Wildlife Federation. We’re proud to partner with Rubicon on the Trick or Trash campaign to show millions of Americans how small steps, like reducing waste and recycling, can help recover wildlife populations and restore natural resources,” added Collin O’Mara, president and CEO of the National Wildlife Federation.
“By bringing together students, teachers, and business owners to reduce waste from contaminating our lands and waters, we will both ensure healthier communities for people and save habitat for imperilled wildlife.”
Trick or Trash runs throughout October and participants can request a recycling box at www.trickortrash.com.