Rubicon Launches eCommerce Store to Help Consumers Kick Start Recycling Efforts


Atlanta, GA (November 15, 2018) – On America Recycles Day, Rubicon – a technology company providing waste, recycling, and smart city solutions to businesses and governments worldwide, launched its first eCommerce marketplace designed to give consumers and small businesses access to key resources needed to build their own recycling and sustainability programs from the very beginning.

The RUBICONMarketplace – – is now live with recycling bins from CleanRiver Recycling Solutions, 100% compostable bin liners from Commit to Green, and mail-in recycling programs from TerraCycle as part of the site’s first round of product and service offerings.

“We’ve heard great feedback from consumers and small businesses across the United States, where many of them are actively looking to get started on waste and recycling programs, and need the physical assets like bins, liners, and mail-in recycling programs,” said David Rachelson, Vice President of Sustainability for Rubicon.  “We’ve partnered with some amazing companies like CleanRiver, Commit To Green, and TerraCycle who have very similar philosophies to Rubicon’s mission to end waste.  As we celebrate and drive education around America Recycles Day, we’re so proud of this initial RUBICONMarketplace and look forward to adding new products and partners in the months to come.”

In addition to the products already being offered, users can log on to the website and download the RUBICONMethod, a step-by-step guide that will help any consumer or small business establish a waste reduction or recycling program for free. In the coming months, additional partnerships and products will be added to the marketplace.

“On a day as Important as America Recycles Day, we are extremely excited to be partnering with Rubicon,” said Stephen Pickett, Senior Director of Sales, CleanRiver Recycling Solutions. “Getting the message out of the continuing importance to recycle, and the effects of doing it properly, remains a top priority, and we can’t think of a better way to support this initiative than to work with Rubicon.”

“We are thrilled to be part of this inaugural launch of the RUBICONMarketplace. To have our products featured alongside companies whom we have recognized as some of the most leading-edge in the zero-waste and recycling space is truly an honor,” said Shien-ru Tsao, Founder + CEO, Commit To Green.  “An e-commerce platform like this will provide education, instruction, and the right tools to get started, helping to galvanize and build traction for future recycling and sustainability programs.”

“We are excited to expand our relationship with Rubicon as a founding member of the RUBICONMarketplace,” said Tom Szaky, CEO of TerraCycle. “The inclusion of our innovative Zero Waste Box programs on the eCommerce site offers those interested in promoting recycling an easy and convenient way to recycle hard-to-recycle items like coffee capsules, candy wrappers and batteries, to name just a few of the programs currently available.”

Share your experience with the Rubicon Marketplace on Twitter @RubiconGlobal, @CleanRiverPR, @committogreen, and @TerraCycle.

About Rubicon

Rubicon is a technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide. It develops and deploys a full suite of cloud-based solutions to help its customers and network of independent waste haulers work towards more sustainable waste and recycling practices, uncover cost savings, and improve operations through data analytics. Using its proprietary technology platform, Rubicon helps its partners find economic value in their waste streams and confidently execute on their sustainability goals, always with an eye towards those solutions that have long-term economic viability. The company has over 1,000,000 service locations worldwide, is headquartered in Atlanta, GA, and has core teams in New York City and San Francisco. Rubicon is a Certified B Corporation and was named a Great Place to Work™ in 2018. Learn more at

About CleanRiver Recycling Solutions

For more than 25 years, CleanRiver Recycling Solutions has designed and manufactured innovative recycling bins made with recycled materials. Headquartered in Ontario, Canada, the company performs all its manufacturing on-site. CleanRiver has moved beyond the familiar “reduce, reuse, recycle” to shift towards a more environmentally sustainable approach called the 3C’s of recycling: Culture, Communication, Collection. In hopes of achieving zero-waste goals, CleanRiver provides sustainable solutions to support any type of recycling program. Its products protect a customer’s investment due to the customizable number and volume of waste streams. To read more about the company, visit

About Commit To Green

Commit to Green is a privately-owned American social enterprise that designs and manufacturers compostable bags. The company was founded on the belief that smart designs that are effectively applied to the right medium can raise environmental awareness in our communities. Our collaborative goal is to transform bland, nondescript, plastic packaging into an innovative collection of high-quality, aesthetically appealing, purpose-driven products that will help drive customers to build sustainable, source separation and diversion programs. Commit to Green offers 100% compostable products made from a resin derived from plant and cornstarch, when placed in the right compost environment they biodegrade in 180 days and turn into H2O, CO2, and humus, providing nutrients to the soil. We are convinced that true sustainable development is above all a grassroots effort driven by personal commitment, education, and the right tools, the likes of which are found in our products. To learn more about Commit to Green and how you can be part of our mission, please visit

About TerraCycle

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle also sells Zero Waste Boxes that are purchased by end users to recycle items in offices, homes, factories and public facilities. TerraCycle has won over 200 awards for sustainability and has donated over $25 million to schools and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit 


Contact: Charles Zinkowski | Director of Communications, Rubicon

P: 631-294-6201 | E:

Press Coverage

Introducing 39 Circular Economy Solutions to Inspire the World

We compiled a list of inspiring circular economy innovations from around the world. Organisations and businesses need inspiration to take part in the circular transition. That is why in the lead up to the WCEFonline we set out to discover some of the most inspiring… Keep Reading...

Tech Company Rubicon is on a Mission to End Waste Technology company Rubicon’s business mission is to end waste, in all of its forms. For David Rachelson, chief sustainability officer at Rubicon, and his team, working toward that mission looks, in part, like supporting its customers in the commercial sector — from small and… Keep Reading...

Elizabeth Montoya Expands Leadership Role at Rubicon

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief of Protocol and Investor Relations, and key advisor to the CEO, has been appointed to Rubicon’s Board of Directors, effective… Keep Reading...

Press Releases

Rubicon Announces the Launch of Trick or Trash™ 2020

Building on last year’s success, the company is expanding its Halloween waste reduction campaign in partnership with the National Wildlife Federation New York, NY (October 1, 2020) — Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today… Keep Reading...

Speaker Series: Rubicon Speaking at Shadow Summit

WHO: David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Government Fleets Blaze the Trail to Becoming a Smart City Michael Allegretti is Rubicon’s Chief Strategy Officer, leading the company’s rapidly-growing RUBICONSmartCity™ SaaS business, while… Keep Reading...

Speaker Series: Rubicon Speaking at Climate Week NYC

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Ryan Cooper, Waste Diversion Manager and Organics Recycling Lead at Rubicon (Twitter, LinkedIn) WHAT: Smart City Tech Forging Resilient Cities (Michael Allegretti) As cities and communities… Keep Reading...