Rubicon to Help Reshape Japan’s Waste Industry

Smart city waste and recycling company, Rubicon, will support the Odakyu Group to enable Japan’s waste and recycling industry to move towards the circular economy

Rubicon, a technology company that provides waste, recycling, and smart city solutions, has entered a partnership agreement with the Odakyu Group to bring its technology solutions to Japan.

Under the terms, transportation, retail, and real estate company Odakyu will launch a pilot programme focused on supporting the Japanese waste and recycling industry towards a more integrated circular economy.

Global waste challenge

Odakyu, operating in Japan since 1948, said it is committed to working collaboratively with local Japanese haulers and industry leaders to identify and solve the local and global challenge of waste.

By partnering with Rubicon, Odakyu will utilize Rubicon’s technology to help develop a sustainable ecosystem for all of its operating businesses.

Monitor Deloitte Japan, the multinational strategy consulting practice of Deloitte Consulting in Japan, will serve as a strategic advisor to Odakyu Group on this partnership.

“Rubicon is seen by Odakyu Group as an innovator in the category of waste and recycling, and will bring tremendous insight, strategy and technological expertise to help bring to life the circular economy in Japan,” said Masashi Hisatomi, general manager of management strategy of Odakyu Electric Railway, Odakyu Group.

“We look forward to building this relationship with Rubicon in the months to come and see an enormous opportunity within Odakyu Group to utilize the latest global technologies to help local stakeholders and to become a leading company of circular economy in Japan.”

“Rubicon’s mission is to end waste, which is both a global challenge and opportunity”

He continued: “Also, given that Rubicon works closely with companies, haulers, and cities to become their true partners by solving their problems together, by collaborating with Rubicon, we would like to help solve the problems that Japanese stakeholders face.”

“Rubicon is very excited about collaborating with Odakyu Group on building out sustainable solutions in Japan,” added Renaud de Viel Castel, senior vice president of global expansion at Rubicon.

“Rubicon’s mission is to end waste, which is both a global challenge and opportunity. We look forward to the very positive impact the partnership with Odakyu Group will have on the community across Japan.”

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