New Marketing Collaboration Adds to Growing History Between Sustainability Innovators
Atlanta, Georgia (February 18, 2020) — Rubicon has announced that it has entered into a new partnership agreement with State Farm Arena in Atlanta, Georgia. This new agreement will assist to further communicate their shared mission to end waste, in all of its forms, as part of both pre-game and in-game features throughout the remainder of the 2019-2020 National Basketball Association (NBA) season.
Within the partnership agreement, Rubicon’s messaging and content will also be displayed in multiple locations thought the arena, in multiple media formats.
“We are excited to continue to grow our sustainability and technology partnership with State Farm Arena and the Atlanta Hawks,” said David Rachelson, Vice President of Sustainability at Rubicon. “Rubicon’s mission is to end waste. With nearly 21,000 people being exposed to the Rubicon brand and messaging every game-night, we believe that in collaboration with the Atlanta Hawks and State Farm Arena, we can make a significant impact for our community.”
In mid-2019, State Farm Arena received the Leadership in Energy and Environmental Design (LEED) Gold Certification. Rubicon’s work with State Farm Arena to recycle more than 12,500 seats back in 2018 was recognized as one of the key reasons for the certification. Also earlier that year, Rubicon engaged in a waste and recycling program with the Arena on a series of events that culminated in a five-day project that kept 12 tons of waste out of landfills and diverted them into recycling streams.
This partnership is a continuation of Rubicon’s history with the Atlanta Hawks and State Farm Arena.
State Farm Arena CEO Steve Koonin is a member of the Rubicon Board of Directors.
Rubicon is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide. Using technology to drive environmental innovation, the company helps turn businesses into more sustainable enterprises, and neighborhoods into greener and smarter places to live and work. Rubicon’s mission is to end waste, in all of its forms, by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. The company is a Certified B Corporation, affirming that Rubicon meets the highest standards of verified social and environmental performance. Through its technology, Rubicon is transforming the entire category of waste and recycling. With more than 2.6 million service locations worldwide, Rubicon is headquartered in Atlanta, GA, and has core teams in New York, NY; San Francisco, CA; St. Louis, MO; and Tinton Falls, NJ. Rubicon was named a Great Place to Work® in 2018 and 2019, and was recognized as one of Glassdoor’s “Top Ten Companies with Seriously Impressive Benefits” in 2018.
About State Farm Arena
Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened its doors in October 2018 following the 2nd largest renovation in NBA history. Inspired by the fans, State Farm Arena is a next-generation venue focused on experience, service and entertainment. With the NBA’s third-largest center-hung scoreboard and an immersive video experience, fan-friendly food pricing and premium restaurant options, Topgolf Swing Suites and celebrity-inspired spaces accessible to every fan, the downtown Atlanta arena stakes its claim as the city’s best sports and live entertainment venue. Consistently ranked among the top 10 concert and event venues in the world by Pollstar, State Farm Arena hosts approximately 170 events and nearly 2 million guests annually. For more information on State Farm Arena, log on to https://www.statefarmarena.com or follow them on Twitter @StateFarmArena.