Rubicon, World Centric Join Forces to Promote Shared Sustainability Vision

Atlanta, Georgia (Sept. 27, 2016) Rubicon, the global leader in cloud-based, sustainable waste and recycling solutions, has announced a strategic partnership with World Centric, a leading supplier of certified compostable food service products.

Leveraging its proprietary technology, Rubicon is disrupting the waste and recycling industry by reducing costs, diverting more waste from landfills, and empowering independent businesses. As part of its mission to eradicate landfills, Rubicon seeks to partner with like-minded organizations such as World Centric. The Petaluma, California-based company manufactures compostable plates, cups, cutlery and other food service packaging from plants, providing a more sustainable alternative to plastic and StyrofoamTM products.

“Rubicon works with many restaurants, convenience stores and other businesses in food service to find innovative solutions for their waste,” Rubicon CEO Nate Morris says. “Sharing World Centric’s products with our customers is one more way we can help them keep trash out of landfills and operate more sustainably.”

Rubicon and World Centric will each explore ways to connect with the other business’ growing customer base and promote their shared vision of a zero-waste world. Both Rubicon and World Centric are Certified B Corporations, a community committed to using business as a force for good. Notable B Corporations include Patagonia, The Honest Company, Ben & Jerry’s, Etsy and Warby Parker.

“World Centric is committed to reducing waste,” World Centric CEO Aseem Das says. “We believe our compostable products and Rubicon’s organics diversion and recycling model both represent major steps toward that goal, and we look forward to working together to create a more sustainable world.”

About Rubicon

Rubicon is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs. Rubicon’s goal is to create a more sustainable solution for businesses and the planet. Learn more at www.rubiconglobal.com.

About World Centric

World Centric is a leading supplier of certified compostable foodservice products, offering over 200 wholesale and retail items made from renewable, plant-based materials. A certified B Corporation and California Benefit Corporation, World Centric strives to meet rigorous standards of social and environmental performance, transparency, and accountability. In addition to offsetting all carbon emissions, World Centric donates a minimum 25% of profits each year to nonprofit grassroots organizations focused on social or environmental change.  World Centric products are the ideal solution to meet sustainability goals and promote zero waste in both commercial foodservice operations as well as in the home. Learn more at www.worldcentric.org.

Press Coverage

Many Thought COVID Would Derail Smart Cities Work — It Didn’t

On the second day of the Smart Cities Connect Conference and Expo, private- and public-sector tech officials discussed how the COVID-19 pandemic shifted smart city efforts and initiatives and positioned them for the future. Smart city technologies to support efforts like fleet management or remote… Keep Reading...

State Farm Arena and Rubicon Team Up to Achieve First Zero-Waste NBA All-Star Event

State Farm Arena and Rubicon have delivered the first-ever zero-waste NBA All-Star Game. The 2021 All-Star Game marked the 70th event and, for the first time ever, held four events in a single day. As a common practice across the industry, if an event has… Keep Reading...

NBA All-Star Game Touts Zero-Waste at State Farm Arena

State Farm Arena, home of the Atlanta Hawks, delivered what it is calling the “first-ever zero-waste NBA All-Star Game,” diverting more than 97% of waste from landfill. State Farm Arena worked with Rubicon to use the technology company’s software and equipment for collecting and hauling… Keep Reading...

Press Releases

Rubicon’s Renaud de Viel Castel Named to International Trade Advisory Body by decree signed by French Prime Minister Jean Castex

Chief Operating Officer appointed to key role in global French business advisory organization Lexington, KY (April 15, 2021) — Rubicon®, a software platform that provides smart waste and recycling solutions to businesses and governments worldwide, proudly announced today that the company’s Chief Operating Officer (COO),… Keep Reading...

Speaker Series: Rubicon Speaking at Smart Cities Connect Conference and Expo

WHO: Conor Riffle, Vice President of Smart Cities at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Accelerating Digital Transformation with Municipal Fleets (Rubicon Panel) Throughout 2020’s public health, economic, social and environmental crises, the last year has demonstrated the… Keep Reading...

Rubicon Named to Fast Company’s Annual List of the World’s Most Innovative Companies

Rubicon among top-ranked in the Enterprise category New York, NY (March 9, 2021) — Rubicon® today announced that it has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2021. The list honors the businesses that have not only… Keep Reading...