Rubicon Profiled in Waste Dive

Rubicon was recently profiled in Waste Dive, the leading industry publication in the waste and recycling industry, under the heading “Rubicon taking less combative tack, focusing on software business.” Here are some highlights from the feature:

Rubicon has been in business for over a decade and has received more than its fair share of press coverage, but it’s still not uncommon to meet people who don’t quite understand what the “technology company” does. If its latest play works, those questions may soon be answered once and for all.

“[Software as a subscription] is what’s going to be the predominant focus of how we grow over the future,” CEO Nate Morris told Waste Dive earlier this month at WasteExpo, citing an accumulation of scale, relationships and data as key assets to leverage. “That’s going to be a big bulk of our growth, but also is really going to be the future of our industry and how we are going to be judged in a public or private market.”

According to Morris, this subscription business is targeted to comprise more than 50% of Rubicon’s revenue in the next five years, including the company’s expanding smart cities line and more.

“I think every American company today wants to be a technology company. The big autos are talking about becoming technology and mobility companies,” said Chief Strategy Officer Michael Allegretti. “Everyone wants to be, but it’s more than office layouts. It comes to building tech products, and that’s what we are focused on.”

“If you are a technology company, how much of your revenue is derived from product and subscription?” asked Morris. “And that ultimately needs to be the real test. Just like Silicon Valley or some of the most sophisticated tech investors ask us that question.”

“As a technology company, drivers of value for us all come back to data collection,” said Allegretti​. “So when we think of our technology penetration and the value of our business, it largely comes — and will continue to come — from all of those various places from which we can collect data points to help improve the industry, help cities run better and help consumers live more sustainable lives.”

Click here for the full feature

Press Coverage

Live and In Person… Telling Our Organics Recycling Stories

In January, Ryan Cooper and Katie Kinnear of Rubicon® visited BioCycle’s office in Emmaus, Pennsylvania (PA), to learn more about our company’s history and to get our take on all things organics recycling — from source reduction to zero waste, with a focus on food.… Keep Reading...

Rubicon’s first ESG report emphasizes software pivot, $208M potential savings for cities

Dive Brief: Rubicon's first-ever environmental, social and governance (ESG) report leans into recent efforts to rebrand as a software provider, with new data on $208 million in projected savings for U.S. municipalities that use the company's smart cities platform. Among multiple examples, Rubicon cites its… Keep Reading...

The Importance of Environmental, Social, and Governance Efforts in the COVID-19 Era: A Q&A with Rubicon

Rubicon, an industry leader in providing smart waste and recycling solutions for businesses and governments worldwide, released its inaugural Environmental, Social, and Governance (ESG) Report earlier this month. The report details an array of sustainability solutions based on the company’s experiences delivering positive environmental results… Keep Reading...

Press Releases

Rubicon Releases Inaugural Environmental, Social, and Governance (ESG) Report

Outlines technology-based sustainability solutions to reduce emissions, eliminate waste Atlanta, Georgia (May 6, 2020) — Rubicon®, a technology company that provides smart waste and recycling solutions to businesses and governments worldwide, today released its inaugural Environmental, Social, and Governance (ESG) Report. Titled Toward a Future… Keep Reading...

Rubicon Offers Customers Free COVID-19 Regulation Tracker, Powered by Libryo

Atlanta, Georgia (April 23, 2020) — Rubicon, a technology company that provides smart waste and recycling solutions to businesses and governments worldwide, and legal technology company Libryo, have partnered to offer a COVID-19 regulation tracker to Rubicon’s customers. As part of its ongoing commitment to… Keep Reading...

Congress Cannot Ignore Nation’s Independent Waste Haulers in COVID-19 Relief Package

Rubicon CEO Nate Morris says adopting four key points in plan crucial to hauler viability and public safety Atlanta, Georgia (March 20, 2020) — Legislation targeting relief for the United States in response to the COVID-19 pandemic should include a four-point plan targeting the nation’s… Keep Reading...