Rubicon Profiled in Waste Dive

Rubicon was recently profiled in Waste Dive, the leading industry publication in the waste and recycling industry, under the heading “Rubicon taking less combative tack, focusing on software business.” Here are some highlights from the feature:

Rubicon has been in business for over a decade and has received more than its fair share of press coverage, but it’s still not uncommon to meet people who don’t quite understand what the “technology company” does. If its latest play works, those questions may soon be answered once and for all.

“[Software as a subscription] is what’s going to be the predominant focus of how we grow over the future,” CEO Nate Morris told Waste Dive earlier this month at WasteExpo, citing an accumulation of scale, relationships and data as key assets to leverage. “That’s going to be a big bulk of our growth, but also is really going to be the future of our industry and how we are going to be judged in a public or private market.”

According to Morris, this subscription business is targeted to comprise more than 50% of Rubicon’s revenue in the next five years, including the company’s expanding smart cities line and more.

“I think every American company today wants to be a technology company. The big autos are talking about becoming technology and mobility companies,” said Chief Strategy Officer Michael Allegretti. “Everyone wants to be, but it’s more than office layouts. It comes to building tech products, and that’s what we are focused on.”

“If you are a technology company, how much of your revenue is derived from product and subscription?” asked Morris. “And that ultimately needs to be the real test. Just like Silicon Valley or some of the most sophisticated tech investors ask us that question.”

“As a technology company, drivers of value for us all come back to data collection,” said Allegretti​. “So when we think of our technology penetration and the value of our business, it largely comes — and will continue to come — from all of those various places from which we can collect data points to help improve the industry, help cities run better and help consumers live more sustainable lives.”

Click here for the full feature

Press Coverage

Introducing 39 Circular Economy Solutions to Inspire the World

We compiled a list of inspiring circular economy innovations from around the world. Organisations and businesses need inspiration to take part in the circular transition. That is why in the lead up to the WCEFonline we set out to discover some of the most inspiring… Keep Reading...

Tech Company Rubicon is on a Mission to End Waste

https://www.youtube.com/watch?v=jkYOvMv4KiA Technology company Rubicon’s business mission is to end waste, in all of its forms. For David Rachelson, chief sustainability officer at Rubicon, and his team, working toward that mission looks, in part, like supporting its customers in the commercial sector — from small and… Keep Reading...

Elizabeth Montoya Expands Leadership Role at Rubicon

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief of Protocol and Investor Relations, and key advisor to the CEO, has been appointed to Rubicon’s Board of Directors, effective… Keep Reading...

Press Releases

Rubicon Announces the Launch of Trick or Trash™ 2020

Building on last year’s success, the company is expanding its Halloween waste reduction campaign in partnership with the National Wildlife Federation New York, NY (October 1, 2020) — Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today… Keep Reading...

Speaker Series: Rubicon Speaking at Shadow Summit

WHO: David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Government Fleets Blaze the Trail to Becoming a Smart City Michael Allegretti is Rubicon’s Chief Strategy Officer, leading the company’s rapidly-growing RUBICONSmartCity™ SaaS business, while… Keep Reading...

Speaker Series: Rubicon Speaking at Climate Week NYC

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Ryan Cooper, Waste Diversion Manager and Organics Recycling Lead at Rubicon (Twitter, LinkedIn) WHAT: Smart City Tech Forging Resilient Cities (Michael Allegretti) As cities and communities… Keep Reading...