Rubicon’s “Trick or Trash” Program Featured on HuffPost

Details of Rubicon’s “Trick or Trash” Halloween candy program for educators and their students, which was announced by the company two weeks ago, were featured on HuffPost:

Americans will buy approximately 600 million pounds of Halloween candy this year, spending $2.6 billion on bite-sized candy bars and bags of candy corn. After the holiday, nearly all the wrappers and packages from these confections will end up in landfills, where they’ll sit around for decades or more.

Candy wrappers are very hard to recycle. Like most food wrappers and packages, candy wrappers are not meant to be mixed with bottles and cans and sent to a sorting facility. 

Recycling systems aren’t designed to capture and sort wrappers “because they have little dollar value,” said Nick McCulloch, senior manager of sustainability at Rubicon, a waste reduction tech company.

“Recycling is in part about economics — the value of the raw materials you’re collecting needs to exceed the cost of collecting them. Candy wrappers make that math hard because they’re made from low-value plastics,” he told HuffPost. “You’d have to collect tens of thousands of wrappers to help make those economics work.”

This month, recycling company TerraCycle and tech company Rubicon partnered to launched a “Trick or Trash” program for Halloween candy wrappers. Initially, school teachers and students could request a free recycling box before the holiday; and once the box was full, they’d return it to TerraCycle, which cleans and breaks down the wrappers to be made into new items. But due to overwhelming demand in more than 40 states, the companies had to stop sending out free boxes. Schools can still purchase a recycling box for snack and candy wrappers, but they’ll have to pay TerraCycle $81 to cover the costs associated with recycling these items.

Click here for the full interview

Press Coverage

Introducing 39 Circular Economy Solutions to Inspire the World

We compiled a list of inspiring circular economy innovations from around the world. Organisations and businesses need inspiration to take part in the circular transition. That is why in the lead up to the WCEFonline we set out to discover some of the most inspiring… Keep Reading...

Tech Company Rubicon is on a Mission to End Waste

https://www.youtube.com/watch?v=jkYOvMv4KiA Technology company Rubicon’s business mission is to end waste, in all of its forms. For David Rachelson, chief sustainability officer at Rubicon, and his team, working toward that mission looks, in part, like supporting its customers in the commercial sector — from small and… Keep Reading...

Elizabeth Montoya Expands Leadership Role at Rubicon

Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, announced today that Elizabeth Montoya, the company’s current Chief of Protocol and Investor Relations, and key advisor to the CEO, has been appointed to Rubicon’s Board of Directors, effective… Keep Reading...

Press Releases

Rubicon Announces the Launch of Trick or Trash™ 2020

Building on last year’s success, the company is expanding its Halloween waste reduction campaign in partnership with the National Wildlife Federation New York, NY (October 1, 2020) — Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today… Keep Reading...

Speaker Series: Rubicon Speaking at Shadow Summit

WHO: David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) WHAT: Government Fleets Blaze the Trail to Becoming a Smart City Michael Allegretti is Rubicon’s Chief Strategy Officer, leading the company’s rapidly-growing RUBICONSmartCity™ SaaS business, while… Keep Reading...

Speaker Series: Rubicon Speaking at Climate Week NYC

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon (Twitter, LinkedIn) David Rachelson, Chief Sustainability Officer at Rubicon (Twitter, LinkedIn) Ryan Cooper, Waste Diversion Manager and Organics Recycling Lead at Rubicon (Twitter, LinkedIn) WHAT: Smart City Tech Forging Resilient Cities (Michael Allegretti) As cities and communities… Keep Reading...