Rubicon Partners with Columbus, Ga. on New Technology for Waste and Recycling

Columbus Consolidated Government Waste Collection Division will use Rubicon technology in their hauling trucks

Columbus joins Atlanta, Santa Fe, N.M. as Rubicon partners

ATLANTA – Rubicon today announced a public-private partnership with the Columbus Consolidated Government that will help Columbus, Ga. improve its residential waste and recycling services through the use of new technology and data analytics. The City will begin using Rubicon’s proprietary cloud-based platform, including its mobile app and desktop vendor software. The technology will provide valuable planning data to Columbus and enable it to assess landfill diversion and recycling rates.

“Cities like Columbus are the backbone of our country – the places where a majority of Americans go to work, shop and increasingly live,” said Michael Allegretti, Head of Public Policy for Rubicon. “This Smart Cities partnership will mean a more responsive and connected government that better serves the taxpayer. We are thrilled to partner with one of Georgia’s largest cities to demonstrate that technology and data can improve the quality of life in every corner of America.”

“We are excited to partner with Georgia-based Rubicon and use their new technology to improve our waste and recycling services,” said Columbus Mayor Teresa Tomlinson. “It will allow us to more closely monitor and manage our operations, improve customer service and enhance quality of life.”

Smartphones loaded with the Rubicon hauler mobile app will be placed in the Columbus Consolidated Government Waste Collection Division’s entire fleet of waste and recycling vehicles. The City currently has about 75 vehicles that service more than 56,500 households. The Waste Collection Division will also use Rubicon’s desktop vendor portal which works with the mobile app to create operational efficiency, improve customer service and will ultimately lead to savings for taxpayers.

The technology will also provide the Columbus Consolidated Government with planning data, most notably by enabling real-time information on current landfill diversion and recycling rates. The data will help the City understand how to better focus its recycling education efforts, measure the carbon avoidance from recycling activities and determine vehicle emission reduction targets in Columbus’s waste fleet through route optimization and other features.

Rubicon is a cloud-based, full-service waste and recycling company focused on sustainability. It works with customers, including many Fortune 500 companies, to find inefficiencies and cost-savings in their waste streams and to develop new and innovative ways to reduce, re-use and recycle waste.

Rubicon is based in Atlanta and has offices in Lexington, Ky., New York and San Francisco. The company was recently named a Next Billion-Dollar Startup by Forbes magazine. Rubicon won the Ecolab Award for Circular Economy Digital Disruptor at the annual meeting of the World Economic Forum in January 2017. The prestigious award was presented as part of The Circulars, an awards program by the WEF’s Young Global Leaders. 

Rubicon has focused efforts on expanding its work with municipalities. In the past few months, the company has launched technology partnerships with Atlanta and Santa Fe, N.M.

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