Rubicon announces that the company has launched a Halloween campaign designed to help elementary and middle-school teachers across the United States educate their students on the importance of recycling and keeping candy wrappers out of landfills. The campaign is in keeping with the company’s B Corp mission to end waste. According to industry data, $2.6 billion will be spent on candy in 2019, and Americans purchase nearly 600 million pounds of candy for Halloween.
Throughout the month of October, Rubicon will be running its first ever “Trick or Trash” campaign, offering teachers in elementary and middle schools across the United States a recycling and circular economy lesson plan, as well as a Candy and Snack Wrappers Zero Waste Box through TerraCycle for students to discard their Halloween candy wrappers within. All of these items are being provided free of charge. “We believe this campaign can be a catalyst for the next generation to recycle more and reduce waste in our world,” said Nate Morris, Founder and CEO of Rubicon. “Our hope is this program is a great addition to everyone’s Halloween festivities while providing teachers with a curriculum with which to educate students on how to develop positive recycling habits.”
“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and we’ve proven that solutions do exist for items that may seem difficult to recycle,” said Tom Szaky, Founder and CEO of TerraCycle. “Rubicon not only shares our commitment but has taken it to the next level by spearheading the ‘Trick or Trash’ Halloween campaign to reduce the impact of candy and snack wrappers on the environment and help pave the way for a greener future.”