Rubicon to Help Raw Juce Move Toward Zero Waste

Rubicon will work with Raw Juce to divert its approximately 2,000 pounds of raw pulp produced daily from landfills toward a farm in Boca Raton, Fla.

Rubicon recently announced it has signed a multiyear agreement with Raw Juce to help move the company toward zero waste.

Founded in 2010, Raw Juce stated it is on a mission to serve its customer base in their journey to live a healthier lifestyle by creating organic cold-pressed juices, smoothies and acai bowls. The company has nine locations across Florida.

At Raw Juce’s main manufacturing facility in Boca Raton, Fla., more than 20 different organic juices are cold pressed every day and shipped to each location. This daily manufacturing process results in approximately 2,000 pounds of raw fruit and vegetable pulp being produced per day.

“At Raw Juce, we have a commitment to help our customers live healthier and that commitment transcends directly to the planet as well—doing our part to help the world we live in be healthier, too,” said Steve Shaffer, co-founder of Raw Juce, in a statement. “We are thrilled to be able to collaborate with Rubicon as a partner, leveraging their insights, expertise and connections in the world of sustainability, to help us on the path toward zero waste.”

Rubicon will work with Raw Juce to divert its approximately 2,000 pounds of raw pulp produced daily from landfills toward a local farm in Boca Raton, where the pulp will be used as organic animal feed, creating a circular waste solution for this growing small business.

“Getting to zero waste is a journey, and we are so excited to help Raw Juce shift to a more circular model,” said David Rachelson, vice president of sustainability at Rubicon, in a statement. “Our company’s mission is to end waste, and we look forward to working with Raw Juce to help them implement smart sustainability solutions that keep product out of the landfills and into environmentally responsible reuses.”

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