Rubicon’s Chief Technology Officer Phil Rodoni was recently quoted in The Enterprisers Project on the question of how to explain big data in plain English. Here’s what he had to say.

Big data has been a boardroom buzzword for some time now. Despite its widespread use, however, it can still be wildly misunderstood.

Technology leaders know that big data alone has no inherent worth. Let’s explore some starting points for a conversation with any audience about what big data is and is not, where it might deliver new insights or opportunities for the organization, and what a big data strategy should have.

“Big data refers to extremely large volumes of disparate data that can be used for analysis, insights, and predictions.” – Phil Rodoni, CTO, Rubicon.