Atlanta, Georgia (October 25, 2019) — Rubicon today commented on the Ellen MacArthur Foundation’s first annual New Plastics Economy Global Commitment progress report, which was released by the foundation on October 23, 2019.
The progress report, which according to the Ellen MacArthur Foundation, “provides an unprecedented level of transparency on how almost 200 businesses and governments are reshaping the plastics system,” listed Rubicon as a signatory of the foundation’s 2018 Global Commitment. Other signatories of the commitment include companies representing 20 percent of all plastic packaging produced globally, according to the foundation.
“From the very beginning, Rubicon’s mission has been to end waste in all its forms, and as such we are proud to stand with the Ellen MacArthur Foundation and be a signatory of the New Plastics Economy Global Commitment,” said David Rachelson, Vice President of Sustainability, Rubicon. “Eliminating the use of unnecessary and problematic plastics is essential to solving an environmental crisis. This commitment demonstrates that like-minded companies, governments, and organizations are uniting to bring about a new production and consumption model that places an emphasis on waste reduction and recycling.”
Rubicon is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide. Using technology to help turn businesses into more sustainable enterprises and neighborhoods into greener and smarter places to live and work, Rubicon’s mission is to end waste in all of its forms by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals. The company is a Certified B Corporation, affirming that Rubicon meets the highest standards of verified social and environmental performance and aligns its business with purpose and social good. Through its technology, Rubicon is transforming the entire category of waste and recycling.