Rubicon and City of West Memphis Partner to Enhance Waste and Recycling Services

ATLANTA, July 18, 2018 (GLOBE NEWSWIRE) — Rubicon and the City of West Memphis, Ark. today announced the launch of a public-private partnership that will help West Memphis improve its residential waste and recycling services. Starting later this summer, West Memphis will use the RUBICONSmartCity™ platform, which includes a mobile app, a plug-in device and desktop vendor software. The technology will allow the City to track key metrics, including landfill diversion and recycling rates, as well as provide better services and an improved quality of life for citizens.

“The RUBICONSmartCity platform will enable the City of West Memphis to enhance its waste and recycling offerings and outcomes, both in terms of sustainability and customer service,” said Michael Allegretti, SVP of Policy & Strategic Initiatives for Rubicon. “Our proprietary technology, which is currently in use in more than 20 U.S. cities, will give West Memphis an array of new data and analytic capabilities.”

“We’re excited to have this type of technology tested on our City’s fleet. We believe it will help provide safer, more reliable waste service to our residents and employees,” said West Memphis Mayor William H. Johnson.

Smartphones loaded with the Rubicon hauler mobile app, as well as onboard computer plug-in devices, will be placed in the City of West Memphis Department of Public Work’s fleet of residential waste and recycling vehicles. The City currently has 13 trucks that service approximately 8,500 locations. With the mobile app and plug-in device, the Department of Public Works will be able to take and organize pictures, flag locations, dispatch alerts and also provide real-time GPS monitoring of each vehicle. The app will also help deliver precise pick-up times, optimize routes and reduce the need for road and truck repairs. These new operational efficiencies will ultimately lead to savings for taxpayers.

The technology will also provide West Memphis with comprehensive planning data, most notably by enabling real-time, transparent information on current landfill diversion and recycling rates. The data will help the City understand how to better focus its recycling education efforts, measure the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the City’s waste fleet.

RUBICONSmartCity is currently deployed in more than 20 municipalities in half a dozen states including Alabama, Arkansas, Georgia, New Mexico, Pennsylvania and Texas.

Cities interested in learning more about RUBICONSmartCity can visit the Rubicon website to request a demo: https://www.rubicon.com/home-government/

About Rubicon

Rubicon is a technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide. It develops and deploys a full suite of cloud-based solutions to help its customers and network of independent waste haulers work towards more sustainable waste and recycling practices, uncover cost savings, and improve operations through data analytics. Using its proprietary technology platform, Rubicon helps its partners find economic value in their waste streams and confidently execute on their sustainability goals, always with an eye towards those solutions that have long-term economic viability. The company has over 1,000,000 service locations worldwide, is headquartered in Atlanta, GA, and has core teams in New York City and San Francisco. Rubicon is a Certified B Corporation and was named a Great Place to Work™ in 2018. Learn more at www.RubiconGlobal.com.

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