Rubicon Announces City of Atlanta Waste and Recycling Technology Partnership

City of Atlanta Department of Public Works incorporates Rubicon technology into hauling trucks; Data enables Office of Sustainability to assess landfill diversion and recycling rates

ATLANTA, Dec. 01, 2016 (GLOBE NEWSWIRE) — Atlanta-based company Rubicon today announced the start of a first-of-its-kind public-private partnership with the city of Atlanta that will help the city accelerate its environmental leadership by using technology to improve its residential waste and recycling services. Beginning this week, the city will use Rubicon’s proprietary cloud-based technology platform as part of an initial six-month program.

“Rubicon is building a new model for the waste and recycling industry, realigning incentives away from landfills and in favor of more sustainable communities,” said Michael Allegretti, Director of Public Policy for Rubicon.

“Mayor Reed and the City of Atlanta share these goals, and we are incredibly excited to bring our technology platform to Atlanta’s residential waste systems,” continued Allegretti. “While many leaders talk about a future based on smart solutions, Mayor Reed and Rubicon are delivering a smart platform today. We are thrilled to bring real innovation to the public sector and demonstrate the benefit for our hometown taxpayers.”

“We are excited to work with Atlanta-based company Rubicon to explore new technologies for innovation in our waste management systems,” said Mayor Kasim Reed. “We have ambitious, clear goals for improving efficiency and increasing recycling rates and effectiveness. This unique partnership with Rubicon will open new opportunities and support our conservation efforts.”

Smartphones loaded with the Rubicon hauler mobile app will be placed into the City of Atlanta Department of Public Works’ entire fleet of residential solid waste, recycling and yard waste trucks, servicing all 96,000 households that lie within the Atlanta city limits. The Department of Public Works will also utilize Rubicon’s desktop vendor portal, which works with the mobile app, to create operational efficiency, improve customer service and ultimately lead to savings for taxpayers.

The partnership will also provide valuable planning data to the Mayor’s Office of Sustainability, most notably by enabling real-time information on current landfill diversion and recycling rates in support of the City’s zero waste efforts. The data will also help the City understand how to better target its recycling education efforts, quantify the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the City’s solid waste fleet through route optimization and other features.

A resolution establishing the six-month program passed the Atlanta City Council unanimously in October 2016.

The partnership with Rubicon is the latest example of Atlanta’s commitment to achieving long-term sustainability and best-in-class government operations. The Mayor’s Office of Sustainability has implemented a city-wide initiative called Power to Change, which measures sustainability across ten impact areas. Power to Change is the result of the contributions of more than 300 stakeholders across Atlanta, representing neighborhoods, schools, businesses, community organizations and government agencies. More information on Power to Change can be found here: http://p2catl.com.

Rubicon is a cloud-based, full-service waste and recycling company focused on sustainability. It works with customers, including many Fortune 500 companies, to find inefficiencies and cost-savings in their waste streams and to develop new and innovative ways to reduce, re-use and recycle waste. Rubicon is based in Atlanta and has offices in Lexington, Ky., New York and San Francisco. The company, which employs more than 300 at its Buckhead headquarters, was recently named a Next Billion-Dollar Startup by Forbes magazine.

About Rubicon
Rubicon is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs. Rubicon’s goal is to create a more sustainable solution for businesses and the planet. Learn more at www.rubiconglobal.com.

Press Coverage

Rubicon Launches Trick or Trash Halloween Waste Reduction Campaign

Rubicon has launched its annual Trick or Trash campaign, a program designed to help reduce the waste that accumulates every year around Halloween. As part of the campaign, the company provides recycling boxes to schools and small businesses, which can be filled with discarded candy… Keep Reading...

Rubicon Launches Second Year of Halloween Recycling Programme

The recycling boxes can be filled with discarded sweet wrappers and other packaging and returned once full to be disposed of in a way that avoids landfilling. Rubicon has announced the launch of its annual Trick or Trash campaign, a recycling programme to help reduce… Keep Reading...

Atlanta-based Rubicon’s 2nd Year of Trick or Trash Helps Recycle Candy Wrappers

Perhaps the scariest thing about Halloween is the amount of plastic waste left over from discarded candy wrappers. Americans purchase more than 600 million pounds of Halloween each year. Since most curbside recycling services are unable to recycle candy wrappers, thousands of pounds of waste… Keep Reading...

Press Releases

Speaker Series: Rubicon Moderating Panel at Smart Cities Connect

WHO: Michael Allegretti, Chief Strategy Officer at Rubicon (Moderator) Erica Jacobo, Continuous Improvement Analyst, City of Spokane Chris Conway, Director of Public Works, City of Montgomery Kamara Jeffrey, Senior Project Manager, City of Toronto WHAT: Unlocking Smart City Potential With Government Fleets According to the… Keep Reading...

Rubicon Announces the Launch of RUBICONRegWatch™

The company launches a unique solution to help businesses stay on top of their regulatory and compliance requirements, in partnership with Libryo New York, NY (October 6, 2020) — Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide,… Keep Reading...

Rubicon Announces the Launch of Trick or Trash™ 2020

Building on last year’s success, the company is expanding its Halloween waste reduction campaign in partnership with the National Wildlife Federation New York, NY (October 1, 2020) — Rubicon, a software company that provides smart waste and recycling solutions to businesses and governments worldwide, today… Keep Reading...