Report looks at technology-based solutions to “serious waste problems”

The report details an array of sustainability solutions based on the company’s experiences, and a “proven, market-based” approach to eliminating waste and bringing a circular economy to reality.

Rubicon, a technology company that provides smart waste and recycling solutions to businesses and governments worldwide, has released its inaugural Environmental, Social, and Governance (ESG) Report.

Entitled Toward a Future Without Waste, the report details an array of sustainability solutions based on the company’s experiences, and a “proven, market-based” approach to eliminating waste and bringing a circular economy to reality.

As companies, cities, and communities recover from COVID-19, now is the perfect opportunity to rethink how we live, work, and consume, the company says.

Using technology to become more sustainable, more fiscally responsible, and less wasteful is an “imperative for the months and years ahead”. Rubicon says this report presents a “roadmap” for how to accomplish those goals.

“For a decade, we have been pursuing technology-based solutions to the serious waste problems facing our country and the world,” said Rubicon Founder and CEO, Nate Morris.

“The path forward in eliminating waste, reducing emissions, making companies more efficient, and saving taxpayer money, comes directly from the results we have delivered for customers.

“Our solutions prove that the future is not in landfills, is not in China, and is not ocean dumping. Our future is rooted in using technology to fix real world problems.”

Some of the key findings from the report include:

  • Local governments could see significant cost savings and fewer materials unnecessarily going into landfills by making better use of technology. The RUBICONSmartCity™technology suite helped the city of Atlanta save up to $783,453 annually, while reducing the recyclables going to landfill by 83%, by adjusting the city’s solid waste service schedule.
  • According to one estimate, RUBICONSmartCity technology has the potential to save U.S. cities alone up to $208 million dollars over the next 10 years through reduced disposal costs, optimized fleets, and other metrics.
  • Companies can increase their diversion rates by repurposing hard-to-recycle products. For example, Chipotle partnered with Rubicon to help keep single-use gloves out of landfills by creating a mail-back pilot program at 25 Chipotle locations.
  • From April through December 2019, Chipotle restaurants recycled more than 625,000 gloves, with a plan to expand the program to all locations. This kind of innovation is especially critical given the dramatic increase in the use of single-use gloves in response to COVID-19.
  • Companies in the construction industry, as well as those undertaking large-scale construction projects, could divert significant amounts of waste from landfills and reduce carbon emissions. The Atlanta Hawks, Davaco, and Starbucks, among others, worked with Rubicon to do just that, with significant impact.
  • Landfills are the third-largest industrial emitter of methane, a greenhouse gas 30-times more potent than the carbon that comes out of passenger vehicles. Food and other organic waste accounts for 46% of solid waste generated every year, and thus represents 8% of total global greenhouse gas emissions. If companies developed partnerships akin to Wegmans, Sweetgreen, and others, we could dramatically reduce the amount of food waste in landfills, and the associated methane emissions.

In addition, the report highlights the key role independent waste haulers play in moving toward zero waste.

By providing these small businesses with better technology, Rubicon says haulers can design better routes, better monitor the conditions of their trucks and other vehicles, and confirm service calls.

“Every generation leaves behind a legacy. Ancient Rome left behind engineering marvels including the first major forms of urban sanitation,” Morris noted.

“We risk making our own legacy a thick layer of garbage and waste, covering vast spaces of both land and ocean, choking life out of the soil, water, and air. Is that what we want?”

Rubicon is a US-based software company that provides a suite of software as a service products for waste, recycling, and smart city solutions, and collects and analyses data for businesses and governments worldwide.

Click here for the full article

Press Coverage

City Officials Rollout Plans for Curbside Recycling Pickup

On January 19, Baltimore will restart collection of curbside recycling from homes of city residents. Recycling had been halted since late August 2020, due to the pandemic. The city plans on picking up right where they left off, by collecting on the same days as… Keep Reading...

Rubicon Featured on WBAL-TV

Details of Rubicon’s smart city partnership with the City of Baltimore, Maryland were featured on Baltimore,’s WBAL-TV this afternoon: Here’s a transcript of the remarks: “RUBICONSmartCity will finally—and I do mean finally—digitize trash and recycling routes in Baltimore City allowing collection crews to cover… Keep Reading...

Waste is a Design Flaw: Rubicon Taps Technology to Help Businesses and Governments Save Money and Go Zero-Waste

As more people and companies pursue a zero-waste future — looking to reduce what they dispose of and maximize the reuse of materials — and expectations around ESG reporting grow, a new industry has emerged that uses software and other technology to advance these goals.… Keep Reading...

Press Releases

Rubicon Wins 2021 BIG Innovation Award

Business Intelligence Group recognizes Rubicon for leading the charge in environmental innovation New York, NY (January 13, 2021) — Rubicon® today announced it has been named a winner in the 2021 BIG Innovation Awards presented by the Business Intelligence Group (BIG). Rubicon is a software… Keep Reading...

Speaker Series: Rubicon Speaking at WASTECON 2021

WHO: Elizabeth Montoya, Chief of Protocol and Investor Relations at Rubicon (Twitter, LinkedIn) WHAT: The Role of Waste Management in the Sustainable Recovery of Our Cities From public health and environmental crises to economic and social tumult, we faced many adversities as a country in… Keep Reading...

Keeneland Association Names Rubicon Exclusive Sustainability Partner

New five-year agreement incorporates Rubicon’s smart waste, recycling solutions, data analytics, and sustainability planning to support leading track’s efforts to reach zero waste Lexington, KY (December 17, 2020) — Rubicon®, a software company that provides smart waste and recycling solutions to businesses and governments worldwide,… Keep Reading...