Raw Juce has signed a multi-year agreement with Rubicon in a move to reach toward zero waste. Founded in 2010, Raw Juce creates organic cold-pressed juices, smoothies, and acai bowls. The company currently has nine locations across Florida. Rubicon will work with Raw Juce to divert all of its raw pulp produced daily away to a local farm in Boca Raton, where the pulp will be used as organic animal feed, creating a “truly circular waste solution for this growing small business,” Rubicon says.

At Raw Juce’s main manufacturing facility in Boca Raton, Florida, more than 20 different organic juices are cold-pressed every day and shipped to each location. This daily manufacturing process results in approximately 2,000 pounds of raw fruit and vegetable pulp being produced per day. Raw Juce worked with Rubicon executives to map a sustainability program for the company, which includes the diversion of all of its raw pulp away from landfill to the Boca Raton farm.

“Getting to zero waste is a journey,” says David Rachelson, VP of sustainability at Rubicon. Rubicon’s solution will help Raw Juce in its journey toward zero waste and claiming a place in the circular economy, the company says.

Rubicon is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide.