The US-based specialist software company Rubicon has taken the city-government arm of its waste management and recycling solutions to the global Geotab marketplace. Geotab is a commercial telematics vendor with more than 40,000 customers.

Through its marketplace, it has developed a global ecosystem of business-oriented applications to help organizations improve their fleet management. Through this initiative, Rubicon intends to support city governments in running their sustainable waste and recycling operations effectively and efficiently.

Its technology suite is currently being used in over 50 cities in the US. The application is called ‘RUBICONSmartCity’ which is designed to improve service and reduce costs. It equips city partners with a comprehensive software system that helps in managing municipal waste and recycling collection in residential and commercial areas.

Every year, city governments invest millions in waste and recycling collection. This technology shows the potential to save more than $200 million for taxpayers across several US cities in a 10-year period. This is as per Rubicon’s inaugural Environmental, Social, and Governance (ESG) Report.

RUBICONSmartCity has gathered data and insights that claim to deliver direct taxpayer savings for cities. For instance, the city of Atlanta in Georgia has already obtained over $750,000 in annual savings with this technology. As per Michael Allegretti, chief strategy officer at Rubicon, the company aims to end the waste of all forms.

They aim at helping their customers streamline their waste and recycling operations to achieve sustainability goals. In 2019, Rubicon entered a partnership with Odakyu Group in Japan to deploy its technology solutions. It was with the same vision to end waste in Japan.