Leading tire manufacturer shares vision of reducing waste sent to landfills
ATLANTA, Ga. (Nov. 1, 2017) — Rubicon announced today that Michelin North America, Inc. has joined the RubiconPro buying program to provide independent hauling and truck fleets with discount pricing on new Michelin and BFGoodrich commercial tires and retreads. RubiconPro features fuel, equipment, financial, insurance and compliance benefits that previously were only available to the industry’s largest regional and national haulers and truck fleets.
The partnership with Rubicon, the worldwide leader in sustainable, cloud-based waste and recycling solutions, also underscores Michelin’s own waste management priority—reducing the quantity of scrap rubber, textile plies and metallic plies used to manufacture tires that are sent to landfills.
“Joining RubiconPro enables Michelin to ensure that small haulers receive the benefit of an attractive offer on our best tires for the waste industry, while also partnering with a company that shares our vision of reducing landfilled waste,” said Chris Mercer, truck segment operations manager, Michelin North America. “Since 2005, Michelin has reduced the weight of waste generated per ton of tires by 22 percent, and the weight of out landfilled waste has decreased by 72 percent.”
Michelin dealers across the United States will immediately be empowered to provide haulers and fleets with available discounts through RubiconPro. Interested companies can request more information online at www.rubiconglobal.com/pro.
Rubicon’s technology-driven waste and recycling model empowers its network of more independent haulers to compete for customers of all sizes, operate more efficiently, and grow their businesses. Rubicon is based in Atlanta, Ga. and has offices in Lexington, Ky., New York City and San Francisco, Calif.
About Michelin North America, Inc.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, and motorcycles. The company has earned a long-standing reputation for building innovative premium tires. In addition to tires, the company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants. To learn more about truck tires and services, visit www.michelintruck.com.
Rubicon is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs. Rubicon’s goal is to create a more sustainable solution for businesses and the planet. Learn more at www.rubiconglobal.com.