Atlanta, GA (February 7, 2018) – Rubicon today unveiled the RUBICONMethod™, a groundbreaking guide that encapsulates best practices for organizations striving to reduce their waste generation and keep valuable materials out of landfills.
As a Certified B Corporation, Rubicon’s mission is to solve the global issue of waste and create a more circular economy. Rubicon’s goal is to help businesses, organizations and local governments confidently execute on their sustainability goals, always with an eye towards executing solutions that have long-term economic viability.
The company turned its best practices into a universal tool for running a successful recycling and waste reduction program. The RUBICONMethod utilizes an easy-to-remember acronym, DIVERT (Determine-Initiate-Vocalize-Eliminate-Roll-out-Track) and builds upon the classic mantra, Reduce-Reuse-Recycle, by focusing on the ‘how’ associated with implementing waste reduction and recycling best practices.
(To download the RUBICONMethod graphic, click here)
The RUBICONMethod addresses commonly overlooked steps such as:
- Consistent placement of side-by-side bin stations with picture-based signage such as Recycle Across America’s (RAA) standardized labels to reduce contamination and increase recycling;
- Usage of different colored liners (i.e. bags) for landfill (black), recycling (clear), and organic (green) bins to ensure materials end up in the correct waste stream when collected by custodial staff; and
- Eliminating waste from the start such as food, disposable tableware, and individually packaged goods.
Click here to download the practical guide to implementing the RUBICONMethod: https://www.rubicon.com/sustainability-guide/
“The RUBICONMethod reflects our mission as a Certified B Corporation committed to solving the global issue of waste. In order to make the impact we desire, Rubicon chose to share its best practices with the world,” said David Rachelson, Vice President of Sustainability. “Most businesses want to start a recycling program, but have challenges navigating the complexities associated with keeping materials out of landfills and changing behaviors,” said Rachelson.
“At Recycle Across America, our mission is to help recycling become economically viable and we’re doing this by implementing a nonprofit standardized label solution for bins, which makes it easy for people to begin to ‘recycle right’, wherever they might be,” said Mitch Hedlund, RAA’s executive director. “The chronic confusion at the recycling bin has been crippling the economics of recycling. The RUBICONMethod is providing organizations of all sizes, with a simple list of best practices to create successful and thriving recycling programs. This guidance is desperately needed.”
Rubicon works with businesses, organizations and local governments of all sizes across the United States and in select international markets to find new efficiencies and cost savings in their waste streams and to develop new and innovative ways to reduce, reuse and recycle materials.
For more information on the RUBICONMethod, please visit https://www.rubicon.com/sustainability-guide/.
Rubicon is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies and governments to reduce operating expenses and implement recycling programs. Rubicon’s goal is to create a more sustainable solution for businesses, governments, and the planet. Learn more at www.rubiconglobal.com.
About Recycle Across America
Recycle Across America (RAA) is a 501(c)(3) non-profit organization, that has developed the first and only society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling and to improve the economics of closed-loop manufacturing. RAA and the standardized labels have been identified as a world-changing solution by Ashoka Global Innovators for the Public and are being referred to as “one of the most important environmental fixes taking root today.” For more information about RAA’s standardized label initiative or its celebrity-led ‘Let’s Recycle Right’ campaign, visit www.recycleacrossamerica.org.