Rubicon Launches International Expansion Initiative
Atlanta, GA (February 11, 2019) –– Rubicon, a technology company that provides waste, recycling and smart city solutions to businesses and governments worldwide, today announced that it has taken another strategic step in its growth by promoting Mr. Renaud de Viel Castel to Senior Vice President of Global Expansion, the first role of its kind for Rubicon.
Mr. de Viel Castel has been with Rubicon for the past three years, building and managing the company’s vast network of independent waste and recycling haulers in the U.S. and internationally. As part of his new responsibilities, Mr. de Viel Castel will be forming international relationships with haulers and developing innovative partnerships with commercial and government customers across the globe. Specifically, he will be introducing the RUBICONMethodTM zero-waste methodology, RUBICONConnectTM and RUBICONPremierTM customer solutions, and the RUBICONSmartCityTM technology suite to those companies and governments looking to build more sustainable recycling and waste diversion programs.
“The waste and recycling challenges we face is a global problem that we need to address with smart technology solutions, shifting from the outdated landfill model to one that focuses on sustainability and diversion,” said Mr. de Viel Castel. “Rubicon is leveraging the power of technology to transform an antiquated waste model through smarter recycling and waste diversion solutions. I am so proud to be part of Rubicon’s growth story as we continue to deliver tangible results for our customers and partners.”
More Than A Decade Of Experience
Prior to joining Rubicon, Mr. de Viel Castel was General Manager at Veolia North America for seven years, a global environmental solutions company focused on helping customers address sustainability challenges in energy, water and waste. Mr. de Viel Castel worked through the leadership ranks at Veolia, serving as a senior leader for four of Veolia’s national and international entities within the company and directly managing more than 50 employees and more than 200 independent contractors.
Having lived in Washington, D.C. and Paris, France before joining Rubicon, Mr. de Viel Castel has built an extensive network of connections with European and Asia-Pacific governments, international diplomats, and sustainability and technology analysts and influencers that will be beneficial in his new role at Rubicon.
In 2014, Mr. de Viel Castel was directly introduced to Rubicon by Mr. Oscar Salazar, Founding CTO of Uber Technologies, Inc., current Rubicon Board Member, and current Chief Product Officer and Co-Founder of Pager, a healthcare technology and services platform that seamlessly connects people to care.
“From the moment I interacted with Renaud, I knew that his deep experience in transportation and mobility combined with his passion and vision to collaborate on solutions for a shared economy could be a tremendous asset to the Rubicon team,” said Mr. Salazar. “I was thrilled to put Renaud’s name forward to Rubicon, and watch as his ideas and strategies were implemented over the years to build a successful hauling network. With his global experience, Renaud is the perfect leader at Rubicon to help build international technology and business partnerships that will accelerate Rubicon’s mission to end waste.”
In 2016, along with Rubicon Founder, Chairman and CEO Mr. Nate Morris, Mr. de Viel Castel was instrumental in forming the partnership between Rubicon and SUEZ, the France-based environmental services organization. That strategic relationship with SUEZ led to an investment in the company. Mr. de Viel Castel’s promotion was effective January 1, 2019.
Rubicon Membership Continues With the Council on Foreign Relations
In addition to its global presence and leadership expansion, Rubicon has also renewed its corporate membership with the Council on Foreign Relations (CFR), an independent membership organization and think tank dedicated to being a resource for members, government officials, business executives, and other interested citizens seeking to understand the foreign policy choices facing the United States and other countries. Through its CFR participation, Rubicon will be contributing to the public debate on such issues as global waste diversion and other sustainability challenges in regions across the globe.
Rubicon is a technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide. It develops and deploys a full suite of cloud-based solutions to help its customers and network of independent waste haulers work towards more sustainable waste and recycling practices, uncover cost savings, and improve operations through data analytics. Using its proprietary technology platform, Rubicon helps its partners find economic value in their waste streams and confidently execute on their sustainability goals, always with an eye towards those solutions that have long-term economic viability. The company has over 1,000,000 service locations worldwide, is headquartered in Atlanta, GA, and has core teams in New York City and San Francisco. Rubicon is a Certified B Corporation and was named a Great Place to Work™ in 2018. Learn more at www.RubiconGlobal.com.