What does it mean for companies to go “plastic neutral” and what will it take to scale, track and standardize effective plastic-offsetting infrastructure?

From Norway to Microsoft, companies and countries alike have been making headlines with sweeping commitments to go carbon neutral. But what about going “plastic neutral”? Much like carbon neutrality, its plastics counterpart will require a significant reduction of outputs. But as companies work to shift supply chains and develop infrastructure to achieve ambitious plastics-reduction goals, offsets could offer a near-term approach to lightening a company’s plastic footprint. From tools to calculate plastic footprints, to a standardized system for plastics credits, to on-the-ground projects and partnerships with informal waste workers, several organizations are developing critical elements of an effective and impact-oriented plastic-offsetting system. Learn how these trailblazers are partnering to establish a market for plastic waste, and how your company can support their efforts while advancing your plastic reduction or neutrality goals.


  • Kristin Hughes, Director, Global Plastic Action Partnership, Member of the Executive Commit, World Economic Forum
  • Svanika Balasubramanian, Co-Founder & CEO, rePurpose
  • Julianne Baroody, Director, Standards Development, Verra
  • Nick McCulloch, Senior Manager, Sustainability, Rubicon