ATLANTA, Oct. 20, 2016 (GLOBE NEWSWIRE) — Rubicon, the worldwide leader in sustainable, cloud-based waste and recycling solutions, has been named to Forbes’ list of the Next Billion Dollar Startups. The list will be featured in the November 8 issue of Forbes magazine and was published today online here.

Rubicon helps businesses reduce operating expenses, implement recycling programs and save money by finding new and innovative ways to reduce, re-use and recycle waste. Leveraging its proprietary technology, Rubicon is disrupting the waste and recycling industry by reducing costs, diverting more waste from landfills, and empowering independent businesses.

“Rubicon is using the free market to help solve the world’s oldest environmental problem while also saving money for our customers,” said Nate Morris, founder and CEO of Rubicon. “We are democratizing the waste industry, using technology to provide independent haulers with the tools and opportunities to improve both their business and the world around them.”

“The waste industry has traditionally been centered around the landfill,” continued Morris. “Rubicon is busting up that old model and developing new and innovative ways to reduce, re-use and recycle waste. It’s a new approach and a welcome one for businesses that want less expensive, more responsible waste and recycling. And it’s inspiring for younger generations that want to see business do good in the world.”

To compile the 2016 list, Forbes with the help of TrueBridge Capital Partners surveyed over 180 VC firms and asked them to nominate their most promising startups, the ones likeliest to reach sky-high valuations. The firms were asked for revenue figures, valuation history, launch dates and customer counts. The promising companies were subjected then to Forbes’ grading formula, keeping in mind the track records and skills of the founding teams, and chose 25 startups believed to have billion-dollar valuations in their futures.

Rubicon is currently raising its D Round of financing. Investors in Rubicon include Goldman Sachs, Wellington Management, Fifth Third Bank, Marc Benioff, Henry Kravis, Paul Tudor Jones, Auren Hoffman, Barry Sternlicht and Leonardo DiCaprio.

About Rubicon
Rubicon is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs. Rubicon’s goal is to create a more sustainable solution for businesses and the planet. Learn more at