EarthCam Partnership with Rubicon to Improve Sustainability in Construction

Innovative venture aims to reduce jobsite debris in landfills, facilitate corporate responsibility and further recycling opportunities

At this year’s Greenbuild International Conference and Expo, the largest annual education and resource event for green building professionals, EarthCam, a leading provider of construction camera systems, announced that it will join forces with environmental technology specialist Rubicon.

The goal of the collaboration is to provide a first-of-its-kind, integrated technology solution that effectively addresses major components of the construction industry’s sustainability practices.

The two companies are uniquely qualified to provide comprehensive technology to help the industry meet green building goals. EarthCam’s construction camera technology is already present on many jobsites and offers best in class panoramic high-definition imaging of entire project scopes. EarthCam’s technology will facilitate the capture of waste container contents, locations, positioning, and removal operations at regular intervals and integrate this actionable visual data, including weather and other site telemetry, with Rubicon’s SaaS platform. Rubicon already manages the operations of tens of thousands of jobsite dumpsters nationwide and coordinates their operations via their comprehensive RUBICONConnect™ online platform.

“EarthCam is committed to the construction industry and engages in green practices as part of our corporate philosophy,” said Brian Cury, Founder and CEO of EarthCam. “Knowing what we do about Rubicon’s advanced technology and commitment to end waste in the industry, we believe we have found the perfect partner, and together we can make a real difference.”

Construction and demolition waste is a heavy contributor to landfills, polluting them with debris that is rarely biodegradable and is therefore detrimental to the planet. According to industry research, construction waste will double to nearly 2.2 billion tons by 2025*.

“Rubicon is a leader in environmental innovation in the waste and recycling industry, and we pride ourselves on using our technology for social good,” said Marc Spiegel, Co-Founder of Rubicon. “We are extremely excited to partner with EarthCam as both companies are leaders in their respective fields. We are both willing to think outside the box to bring innovative solutions to the market to help the industry and the environment.”

Advancements include management and removal logistics to improve processes, and the promotion of worker safety by reducing needed physical integration with waste operations. The fast and effective response times facilitated by the rich visual data generated by the system will garner many other benefits, including:

  • Helping to reduce construction debris in landfills;
  • Reducing the carbon footprint produced by hauler vehicles;
  • Further support of worker safety and compliance with environmental regulations;
  • Help monitoring compliance with LEED construction waste management plans.
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