We’re putting our vision into action through a variety of approaches and initiatives. Here are a few of the most essential, fueling our progress and yielding meaningful results for our customers, our company, and beyond.

Digitization

We believe that the environmental damage caused by the Industrial Age will be addressed meaningfully by the innovations of the Digital Age. Our core technological innovations and services deploy the power of data, artificial intelligence and other key elements of the Digital Age to help people recycle better, help cities manage waste streams more efficiently, and help strengthen the market for recycled materials.

Meeting Global Standards

The circular economy isn’t just about better management of materials – it’s about improving the lives of billions of people by reducing environmental damage and waste. When it comes to our efforts to help drive sustainable economic growth, we see the United Nations Sustainable Development Goals (SDGs) as a strong blueprint to follow.

Participating in Anti-Waste Coalitions

We are committed to increasing the volume of recycled plastics serviced for our customers by 15% annually by 2025. By signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment pledge, we are part of a coalition that aims to eliminate problematic, unnecessary, and single-use packaging; innovate to ensure that all plastic packaging can be safely reused, recycled, or composted; and circulate existing plastics by increasing the amounts that are reused or recycled.

20,000+ hauling companies criss-cross U.S. communities daily.

Making Waste Reduction Pay

In 2019, we created a system that gives our employees a major incentive to help customers achieve waste reduction goals: we anchored a portion of their annual bonuses to the amount of waste reduced across all of Rubicon’s clients. This initiative is a reminder to all of our stakeholders that our success depends on the core environmental objective that matters most: ending waste.

We have also included diversion incentives in contracts with certain major commercial customers. Our compensation from these contracts depends on how much we help them divert waste from landfills. One customer with a particularly comprehensive recycling program saw their landfill diversion rate grow by 47% between January 2017 and July 2019 alone.

Global Expansion

We know the problem of waste does not end at the U.S. border. That’s why we set out in early 2019 to build key partnerships with some of the most sophisticated environmental companies in Europe, Asia, and Central America. These companies will have access to Rubicon’s platform of both in-vehicle and fleet management dashboard technology to help uncover cost savings, divert waste, and improve operations through data analytics.

Innovating the Hauler Network

Of the more than 20,000 hauling companies at work across the country each day, the majority are small, independent operators. We put these hauling partners at the center of our solution to the problem of waste, providing them with access to national customers they otherwise wouldn’t be able to reach due to their regional or local focus.

We believe that the environmental damage caused by the Industrial Age will be addressed meaningfully by the innovations of the Digital Age. Our core technological innovations and services deploy the power of data, artificial intelligence and other key elements of the Digital Age to help people recycle better, help cities manage waste streams more efficiently, and help strengthen the market for recycled materials.

The circular economy isn’t just about better management of materials – it’s about improving the lives of billions of people by reducing environmental damage and waste. When it comes to our efforts to help drive sustainable economic growth, we see the United Nations Sustainable Development Goals (SDGs) as a strong blueprint to follow.

We are committed to increasing the volume of recycled plastics serviced for our customers 15% annually by 2025. By signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment pledge, we are part of a coalition that aims to eliminate problematic, unnecessary, and single-use packaging; innovate to ensure that all plastic packaging can be safely reused, recycled, or composted; and circulate existing plastics by increasing the amounts that are reused or recycled.

In 2019, we created a system that gives our employees a major incentive to help customers achieve waste reduction goals: we anchored a portion of their annual bonuses to the amount of waste reduced across all of Rubicon’s clients. This initiative is a reminder to all of our stakeholders that our success depends on the core environmental objective that matters: ending waste.

We have also included diversion incentives in contracts with certain major commercial customers. Our compensation from these contracts depends on how much we help them divert waste from landfills. One customer with a particularly comprehensive recycling program saw their landfill diversion rate grow 47% between January 2017 and July 2019 alone.

We know the problem of waste does not end at the U.S. border. That’s why we set out in early 2019 to build key partnerships with some of the most sophisticated environmental companies in Europe, Asia, and Central America. These companies will have access to Rubicon’s platform of both in-vehicle and fleet management dashboard technology to help uncover cost savings, divert waste, and improve operations through data analytics.

Of the more than 20,000 hauling companies at work across the country each day, the majority are small, independent operators. We put these hauling partners at the center of our solution to the problem of waste, providing them with access to national customers they otherwise wouldn’t be able to reach due to their regional or local focus.

The Rubicon Haul of Fame

By creating a strong network of technology-enabled haulers, we’re breaking the grip of large players who profit from the burying – not recycling – of waste.

Here’s just a small selection of standout partners. Click a hauler to read their story.