Innovating away from plastics

Since 2019, Rubicon has partnered with rePurpose Global, a platform that helps companies go plastic neutral. The movement helps customers measure their plastic footprints and fund vetted impact projects that remove and recover an equivalent amount of plastic waste from the environment. In addition, rePurpose Global helps companies reduce plastic in their supply chains through tips and access to packaging innovators.

Rubicon has connected rePurpose Global to potential customers by way of our customer base, creating opportunities for both the platform and the customers. For instance, rePurpose Global has heightened consumer awareness—allowing customers to round up purchases at point-of-sale locations in order to balance the plastic footprint of their purchases. In regions across Southeast Asia, rePurpose Global has also supported workforce development—employing waste workers to reclaim low-value plastic waste that would otherwise end up in landfills, be burned, or get washed into waterways or oceans. These efforts have strengthened recycling markets and boosted the circular economy.