American private sector: We earn more when we divert more
Many of our customers have established zero-waste goals and invested staff and resources behind those efforts. And many of our contracts with these customers incentivize us to divert more waste from landfills. This approach goes to the heart of how we develop a circular economy: It must be a sustainable, profit-driven system with measures built in for accountability.
How it works in practice
We want to partner with our customers so they can better manage the complexities of prioritizing sustainability while still meeting their operational needs. A large enterprise customer of ours set an aggressive zero-waste-to-landfill goal by the middle of this decade—along with carbon and water neutrality by the middle of the next decade. So we set out to work. A dedicated Rubicon team comprised of five members, including a data analyst and vendor liaison, tracked diversion goals against monthly KPI reporting with careful attention to individual site operations. The team also held quarterly business reviews to discuss progress on annual diversion goals. These efforts worked. In 2018, the customer diverted more than 40 percent of its waste from landfills managed by Rubicon; by 2020, that figure rose to more than 50 percent.
+40%
diverted from landfills
In 2018, the client diverted more than 40 percent of its waste from landfills managed by Rubicon
+50%
diverted from landfills
by 2020, that figure rose to more than 50 percent