read across america

Celebrating Read Across America 2017

By Kerry Newberry, Rubicon International

You’re never too old, too wacky, too wild, to pick up a book and read to a child. Dr. Seuss

We believe in the power of books. This is why one of our favorite things about being based in Portland, is that we are a city of readers. In fact, Portland is home to Powell’s Books, one of the largest independent bookstores in the nation.

It’s one reason we enjoy celebrating literacy events throughout the year from International Literacy Day and D.E.A.R. Day (Drop Everything and Read) to NEA’s annual Seussian tribute, Read Across America.

At our downtown Portland HQ, we have a dedicated literacy corner filled with whimsical art by Theodor Seuss Geisel, a.k.a. Dr. Seuss. We’ll be there today, reading stories about cats and hats, green eggs and ham, and more. In celebration of Read Across America 2017, we also wanted to share a few read-aloud, Seuss-inspired vides from our archives that we’ve had a great time creating over the years.

Oh, the Places You’ll Go: Read Across America 2015 

“Oh, the Places You’ll Go” when you read! In honor of NEA’s Read Across America 2015, Rubicon International created this video to inspire you to pick up a book and dream! Take a road trip with the Cat in the Hat across the Pacific Northwest.

The Lorax: Read Across America 2012

In support of literacy across America and throughout the world, Rubicon team members joined the NEA’s Read Across America 2012 “Read for the Trees” by inviting young readers to follow along to Dr. Seuss’s “The Lorax.” Enjoy this playful reading, the fantastical images of Truffula trees, and the unforgettable characters in this classic Seuss story.

The Cat in the Hat: Read Across America 2011

In 2011, Rubicon team members celebrated NEA’s mantra to “Grab Your Hat and Read with the Cat!” Broadcast from downtown Portland, you’ll hear the words of Dr. Seuss’s “The Cat in the Hat” read in multiple languages!

NEA’s Read Across America allows us to celebrate literacy and the wonderful world of books. In literature, we are transported to magical and mysterious worlds, explore new characters, and situations, and discover our love of the written word. Books transform and shape us. So, on Read Across America day, today, we hope you celebrate the joys of books! We know we will.

Do you have any exemplary literacy units you want to share? Email us at pd@rubicon.com!

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