It’s official. Rubicon’s 2022 Trick or Trash™ campaign was our most successful so far, sending 5,000 candy wrapper recycling boxes to schools, independent businesses, and community organizations in all 50 U.S. states.
For the fourth consecutive year, Trick or Trash provided custom, easy-to-assemble mail-back recycling boxes to be filled with discarded candy wrappers. Trick or Trash participants deposit their used wrappers into the boxes and, once full, simply return them for processing using a prepaid shipping label for carbon-neutral shipping.
During the 2022 campaign, Rubicon gave away 5,000 free collection boxes to participating schools, independent businesses, and community organizations in the United States, up from almost 2,000 boxes in 2021, 730 in 2020, and 450 in 2019. This substantial rise in the number of boxes decreases the amount of candy wrappers sent to landfills, and the campaign’s advanced reporting ensures that all participants receive a Certificate of Recycling confirming how much would-be waste they diverted.
Alongside the 5,000 Trick or Trash collection boxes, Rubicon partnered with Mars to offer specially designed, recyclable, trick-or-treating bags throughout October as an expansion of the campaign. The partnership saw 16,000 recyclable trick or treat bags sent across the United States.
As in previous years, the success of Trick or Trash 2022 could not have happened without its world-class partners: The National Wildlife Federation as the official education partner of Trick or Trash, Cox Communications as the official media sponsor, Junior Achievement of the Bluegrass as the official entrepreneurship partner, Kentucky FFA (Future Farmers of America) Foundation as the official nonprofit partner, and Shaping Our Appalachian Region (SOAR) as the official Kentucky partner. This year’s campaign also welcomed back g2 revolution as Trick or Trash’s recycling partner, and UPS as its carbon neutral shipping partner, helping to reduce the carbon footprint of the program.
Rubicon, its partners, and our Trick or Trash participants are already looking forward to next year’s campaign. In the meantime, for any schools, businesses, or community organizations that are interested in continuing to divert “hard-to-recycle” materials away from landfills, the RUBICONMarketplace™ powered by g2 revolution makes recycling items, such as aerosol cans, used batteries, plastic bags, and personal protective equipment (PPE) easier than ever before. Find out more at marketplace.rubicon.com.