At Rubicon®, we appreciate our customers every day, but this February we wanted to go one step further by dedicating the entire month to reminding all Rubicon customers just how much they mean to us.

Rubicon’s mission is to end waste by helping its partners find economic value in their waste streams and confidently execute on their sustainability goals.

As Customer Appreciation Month comes to a close, I want to thank all of our customers for your partnership now, and in the future, and I want to specifically recognize a number of customers for some truly outstanding sustainability and waste diversion accomplishments over the past twelve months:


The Cox team has been laser-focused on sustainability for over a decade. In 2007, Cox launched a national sustainability program, Cox Conserves, and over the past decade they’ve made meaningful progress in their journey to become a more sustainable company.

The Cox Conserves goals are to send zero waste to landfill by 2024, and to be carbon and water neutral by 2034. With more than $100 million invested in sustainability and conservation projects, Cox is on track to meet these goals.

Thank you for being a sustainability leader, Cox! Learn more about how Cox Conserves is driving positive environmental change on the Cox Conserves website.

Fifth Third Bank

Starting off the New Year with a great accomplishment, Fifth Third Bank announced in January that it had achieved carbon neutrality for its operations in 2020, including greenhouse gas emissions from its facilities and business travel. This achievement was accomplished by directly reducing the Company’s corporate carbon footprint, purchasing renewable power, and utilizing carbon offsets from a project in its retail footprint for remaining emissions.

Fifth Third Bank became the first Fortune 500 company to purchase 100 percent solar power on a forward-looking basis with the grand opening of the Aulander Holloman Solar Project in August 2019. In September 2020, the bank took this a step further and announced its commitment to $8 billion in sustainable financing by 2025.

Thank you, Fifth Third Bank! Learn how the bank has achieved carbon neutrality and continues to expand its leadership in environmental sustainability.


Wegmans Food Markets understands that environmental concerns will have profound effects for generations to come. While there are no simple solutions to these challenges, they are committed to using our resources wisely and eliminating waste to help protect our planet.

In 2020, Wegmans stores composted 50.6 million pounds of food waste, the equivalent of 1,265 tractor-trailer loads of food kept out of landfills.

Thank you, Wegmans! Learn more about how Wegmans is making a difference together on their website.

Thank you all for your loyalty and for being a part of our mission to end waste. To show our gratitude for all of our customers, we are partnering with the Arbor Day Foundation to plant one tree for each customer in Florida’s Big Shoals State Forest.

To learn more about Rubicon’s work transforming the entire category of waste and recycling, be sure to download our inaugural Environmental, Social, and Governance (ESG) Report.

Jen Clough is Sr. Director of Key Accounts at Rubicon. To stay ahead of Rubicon’s announcements of new partnerships and collaborations around the world, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us today.