Rubicon Supports Best Buy in Earning TRUE Zero Waste Certification

Rubicon’s mission is to end waste. We do this by helping our partners find economic value in their waste streams and confidently execute on their sustainability goals.

Today, we are proud to join our partner Best Buy in announcing that the consumer electronics retailer has earned its first TRUE certification for zero waste for its Reverse Logistics Center in Chino, California. This dedication means that over the last year, the facility was able to divert more than 99.67 percent of its solid waste from landfills.

As we noted in a recent blog post digging into our customers’ net zero carbon commitments, Best Buy has led sustainability initiatives within the company since 2009, cutting its overall environmental impact by 55 percent. In February 2021, the company topped Barron’s list of 100 most sustainable companies for the third time, having last achieved this honor in 2019.

To achieve Total Resource Use and Efficiency (TRUE) certification at a facility, a company must achieve an average diversion rate of 90 percent or greater from landfill, incineration (waste-to-energy), and the environment at large for non-hazardous solid waste for a period of twelve months.

Best Buy’s 99.67 percent diversion at its Chino, California facility is testament to the company’s dedication to this cause. It achieved this milestone by identifying waste streams and finding ways to make it easier for employees to recycle. It used data gathered by Rubicon® to establish a baseline for its waste diversion efforts and pinpoint opportunities to achieve its goal.

Thank you, Best Buy, for going the extra mile to care for our planet. To learn more about Best Buy’s commitment to sustainability, visit its corporate responsibility and sustainability site.


David Rachelson is Chief Sustainability Officer at Rubicon. To stay ahead of Rubicon’s announcements of new partnerships and collaborations around the world, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us today.