When talking about city improvements, we often hear about our school systems. We hear about job training programs. We hear about infrastructure. What we don’t often hear about is trash.

The Smart Cities movement is all about doing more with less. It’s about making our cities run more efficiently and effectively. At Rubicon, we’ve developed RUBICONSmartCity – a solution that helps local municipalities improve their waste and recycling programs. With data and analytics, we can make our cities safer and healthier by reducing our environmental impact (and save some cash along the way).

Political strategist and former Uber executive David Plouffe recently stopped by our office to talk trash.


Plouffe, perhaps best known for his time as the campaign manager for Barack Obama’s successful 2008 presidential campaign and his time serving as the Senior Advisor to the President (inside the White House), later went on to serve as the Senior Vice President of Policy and Strategy for Uber. Following his time with the dynamic transportation startup, he went on to join the Chan-Zuckerberg Initiative, where he leads the policy and advocacy efforts of the initiative. In addition, Plouffe also serves as an Advisory Board Member for Rubicon.