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How Rubicon’s Customers are Leading During the Coronavirus Pandemic

We are living through one of the most uniquely challenging moments of our lifetimes. With the COVID-19 public health emergency continuing to unfold across much of the world, the job of making these times easier on all of us falls not just to government and local officials, but to the companies and other organizations upon which we rely every day.

Rubicon® is working with some of the most sustainability-minded companies on the planet to help them keep their customers, employees, and local communities safe during COVID-19. We are proud to partner with them now, and as always, help them to live up to our mission to end waste, in all of its forms.

In fact, Rubicon recently partnered with legal technology company Libryo to offer a COVID-19 regulation tracker to our customers, free of charge, in eight U.S. states hardest hit by the coronavirus pandemic.

Thank You

As my colleague, Rubicon’s Chief Strategy Officer, Michael Allegretti, noted in his recent blog post about how Rubicon’s smart city partners are leading during the coronavirus crisis, it’s impossible to highlight all of the great work that so many of our customers are doing across the country in the fight against COVID-19.

With that said, I would like to take this time to highlight some core examples of how our customers are helping their customers, their employees, and their local communities during this challenging time:

Helping Frontline Workers

First up, many of our customers are helping frontline workers in the fight against COVID-19 across the United States, and abroad. Here are three great examples:

COVID-19 Testing Support

We also have multiple partners across our business helping to provide COVID-19 testing and other health support to their employees and the larger community. Three inspiring examples include:

Employee and Community Solidarity

In these unprecedented times, at Rubicon we have been motivated by seeing our partners express solidarity and improve morale among their customers, employees, and local communities. This sort of work matters now more than ever, and these three examples are worth a special mention:

  • Pret A Manger announced that they donated nearly 173,000 pounds of unsold food and ingredients to its food rescue partners, local hospitals, schools, and police stations, to help feed those in need and on the front lines. It also announced upon its select re-opening of stores for take-away at the end of April that employees will be paid 1.5 times their standard rate through May.
  • Wegmans announced that it is increasing pay for its employees amid the COVID-19 outbreak, with the pay increase being retroactive throughout March and April.
  • Tractor Supply announced that it is offering appreciation bonuses to employees through May 9, 100 percent paid coverage of COVID-19 medical treatment, and two weeks of paid sick leave to any employees affected by the virus.

Helping the Food Supply Chain

Especially during these times, we need to come together in new and imaginative ways. One way is in our ability to feed our families and neighbors. Here are three examples of our partners doing just that:

Continuing Essential Services

Finally, throughout this pandemic we must ensure that essential services continue to operate in order to allow all us to go about our daily lives, as best we can, during these self-isolation periods. Here are three examples from our partners:


Marco Hilty is Chief Commercial Officer at Rubicon. To stay ahead of Rubicon’s announcements of new partnerships and collaborations around the world, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us today.

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