B Good to Yourself: Four B Corps to Treat Yourself for Valentine’s Day

With the world looking completely different than it did just one year ago, this Valentine’s Day should be a celebration of self-care. We compiled a list of four B Corporations that will help you not only treat yourself on a day when we all deserve a little compassion, but will also help us achieve the greater goal of social and environmental responsibility.

Rubicon is one of the oldest Certified B Corporations in the world and has not stopped working since its initial certification towards using our business as a force for good. We meet rigorous standards for environmental performance and social metrics. We take care of each other and want to shift focus for this unique holiday to highlight some fellow B Corps that can help us take care of ourselves.

No matter how you choose to celebrate your Valentine’s Day, we challenge you to do something good for yourself, and in turn all of us, by using your purchasing powers for good and supporting those businesses that are working towards a better future for all.

Here are four B Corps from around the world that will urge you to B good to yourself:

1) Sahaja Yoga Mats: Gold Coast, Australia

The Sahaja story is one that is pretty relatable in 2021. Struggling with her mental health issues, founder Judes was able to overcome major hurdles with the help of her community. To show gratitude for all of the help she received during her journey, she created Sahaja Yoga Mats and Sahaja Yoga Studio with the sole intent of giving back all of the love she received when she needed it most.

For every yoga mat they sell, a solar light is donated to a family in need in Mozambique. They have a feminine product donation program and a portion of their workshop profits go right out of the door to different charities in the community. In addition to being philanthropic; the mat itself is extremely innovative. The Sahaja product is both a comfortable yoga mat and microfiber towel all wrapped into one. Made from natural tree rubber and all recycled materials, the Sahaja mat is perfect for a quarantine workout routine.

Certified in 2019, Sahaja Yoga Mat & Sahaja Yoga Studio was the first yoga studio to become a B Corp, as well as the first on Australia’s Gold Coast.

2) Butcher Box: Brighton, Massachusetts

We’ve all heard the adage that a way to someone’s heart is through their stomach. Take the time to prepare an indulgent homemade meal using sustainably sourced meats and seafood from Butcher Box. With COVID-19 infection rates still high in many parts of the country, it is more important than ever to hunker down and stay at home.

Butcher Box is meat with a mission. Delivering ethically sourced proteins right to your home, Butcher Box takes care of their farmers, their animals, their land, and their carbon footprint. Butcher Box is much more than just a vehicle for delivering high-quality proteins to your door; they have become a vehicle for change across the country. Scoring high on the governance section of their B Corporation Certification process, ButcherBox CEO, Mike Salguero created an internal DEI (diversity, equity, and inclusion) committee to hire a more racially diverse employee base and create metrics around accountability and transparency.

In addition to equipping customers with meat they can feel good about consuming, the Butcher Box team has also curated tons of impressive and delicious recipes on their website. There are over 100 recipes on the site with modifications for gluten-free, paleo, and keto diets. With an extensive library and the BB Kitchen promising to “develop new recipes every day,” there is something on this list that is sure to satisfy a comfort craving this socially distant V-Day.

With equitable treatment for employees with an emphasis on inclusion and fair living wages; the BB team proudly became B Corp certified at the end of 2020.

3) Frankie & Jo’s: Seattle, Washington

This list would not be complete without Frankie & Jo’s. Not only are they a plant-based ice cream company so that our vegan readers can also participate in a celebration of self, but they are also a female-owned dessert concept that is perfect for February 14.

The brainchild of two former culinary entrepreneurs in the pacific northwest, Frankie & Jo’s ice cream is inspired by the rivers, forests, and Washington wildlife. The ice cream company takes great pride in its sustainable sourcing and ethical environmental practices, which also lead them to some of its unique flavor profiles.

To create their staple sweets like Chocolate Tahini Supercookie, California Cabin, and Brown Sugar Vanilla, they chose to source their vanilla beans from an all-female farm in Mexico. Norma, a fifth-generation vanilla bean farmer and the first female in her family to be running the business, has partnered with F&J to help achieve their goals around energy, sustainability, and the ethical treatment of employees and community members.

Certified in July of 2020, Frankie & Jo’s joins the ranks of other iconic ice cream brands in the collective fight for transparency and global wellness.

4) Leo’s Box: London, United Kingdom

Leo’s Box, a sustainable product subscription service, is the perfect way to give yourself the gift of doing good. The Leo team is trying to make it easy and accessible to incorporate more sustainable products into your daily routine.

The products in each monthly box range from Bee’s Wrap, a cling wrap alternative for single-use plastic, to more indulgent vices like a reusable and sustainably sourced exfoliation loofah. All of these independent brands partner with Leo’s Box to educate and encourage zero-waste production adoption. Practicing what they preach, the company plants a tree for every new subscription box ordered and donates to Plastic Oceans, creating a cool carbon neutrality formula.

One of the newest B Corps on the block and certified in 2020, Leo’s Box is making waves in the fight to save our oceans.

Find out more about what it means to Rubicon to be a Certified B Corp, or to learn more about Rubicon’s work transforming the entire category of waste and recycling, be sure to download our inaugural Environmental, Social, and Governance (ESG) Report.

Editor’s Note: References made to businesses/companies in this post are not meant to convey affiliation with or endorsement of Rubicon by those companies in any way.


Amy Koonin Taylor is Marketing Content and Media Manager at Rubicon. To stay ahead of Rubicon’s announcements of new partnerships and collaborations around the world, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us today.

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