Working Toward Rubicon’s B Corp Mission

Last month, Rubicon® announced the launch of our company’s first Environmental, Social, and Governance (ESG) Report. If you have yet to download the report I encourage you to do so now to read more about what Rubicon is doing to transform the entire category of waste and recycling.

Rubicon’s mission is to end waste, in all of its forms.

While I am actively involved with every part of this mission on a day-to-day basis, one of my proudest moments at Rubicon is in helping the company to be certified as a B Corporation for the first time in 2012.

According to B Lab, the global non-profit that issues B Corporation certifications, B Corporations are “businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”

Rubicon is one of the earliest and largest Certified B Corporations. We have undergone recertifications twice since our first certification in 2012, improving our overall score each time, as a result of our continued pursuit of our mission to end waste and to demonstrate that business can be a force for good. In 2018 and 2019, B Lab recognized Rubicon as a “Best For The World” honoree for our environmental performance and sustainable business practices, ranking us in the top 10% of all B Corps for our environmental responsibility. In 2018, B Lab recognized Rubicon as a “Best For The World” honoree in governance, an accolade given to B Corps who “walk the walk every day through exemplary governance practices.”

Alongside these impressive accolades, Rubicon has been named a Great Place to Work® for three consecutive years (2018–2020), and was recognized as one of Glassdoor’s “11 Companies With Seriously Impressive Benefits” in 2018.

Here’s a short video featuring my colleague and Rubicon’s Chief Sustainability Officer, David Rachelson, speaking to Rubicon’s Certified B Corp status:

Rubicon’s Environmental, Social, and Governance (ESG) Focus

From our founding, Rubicon has been committed to doing business in a way that prioritizes environmental and social sustainability.

While our first Environmental, Social, and Governance (ESG) Report frames Rubicon’s achievements mostly through an environmental lens, our sustainability platform also prioritizes social and governance considerations, which we understand to be crucial in our ability to generate long-term value for our stakeholders. In 2019, we took steps to address several social and governance issues that we consider relevant to our continued success.

Put simply, the best is yet to come.

To learn more about Rubicon’s work transforming the entire category of waste and recycling, be sure to download our inaugural Environmental, Social, and Governance (ESG) Report.

If you would like to learn more about Rubicon’s sustainability offerings, please reach out to Rubicon’s Sustainability team directly at sustainability@rubicon.com, or contact our sales team at (844) 479-1507.


Elizabeth Montoya is Chief of Protocol and Investor Relations at Rubicon. To stay ahead of Rubicon’s announcements of new partnerships and collaborations around the world, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us today.

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