Rubicon’s mission is to end waste. This has been true since our company’s founding, and at the same time, our commitment has always been to take care of our employees, so as to ensure we foster their creativity and innovation while at Rubicon®, and further out as they move forward in their careers.

At Rubicon, we like to keep in touch with former employees, and as a part of this outreach, I recently spoke with former Rubicon team member Michael Wilson. Michael worked his way up from an Account Executive to a Senior Sales Manager at Rubicon, before going on to become the Co-Founder and CEO of Cue, a virtual overlay that guides users through processes and conversations the right way, every time.

I sat down with Michael to talk about increasing efficiencies, what working at Rubicon taught him about how to have better sales conversations, and how Rubicon’s mission to end waste matches up to Cue’s philosophy.

How does Rubicon’s mission to end waste match up to Cue’s mission or philosophy?

Rubicon’s mission is driven by increasing efficiency, and so is ours. Cue aims to streamline processes, reduce redundancy, reduce call times, and increase one-call resolutions. You could also say we’re tangibly reducing waste by helping reps reduce the need for paper scripts, post-it notes all over their monitors, printed manuals to sift through, etc. while helping agents and their customers be more efficient with their time and energy.

What did working at Rubicon teach you about how to have better sales conversations?

We never wanted processes to overwhelm our reps during conversations. At Rubicon, I always tried to make sure that my team felt equipped with everything they needed to ensure they were having better, more thoughtful conversations on the phone. That made it easier for reps to truly listen, identify problems, and help identify the right solution for whoever they were speaking with.

Can you name a favorite project that you worked on during your time at Rubicon?

I don’t think I can say that there was just one favorite. Throughout my experience at Rubicon, it was a privilege to help create new content and train new sales reps. One of my favorite things about working at Rubicon was being able to work with different parts of the organization and learn more about everything from logistics to sustainability and really get a feel for all of the different pieces that made it possible for us to succeed as an organization.

What is next for you and Cue?

At Cue, we’re focused on not only bringing on new customers, but continuing to build out our team. Right now we’re very focused on giving our customers the best experience that we can while also bringing more people on board to help us grow and continue to improve the agent experience for all the companies we work with.

To learn more about Michael’s story and Cue’s path forward, visit

Michael Allegretti is Chief Strategy Officer at Rubicon. To stay ahead of Rubicon’s announcements of new partnerships and collaborations around the world, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us today.